In This Issue
UK pet company hits back at raw food claims
Big pet companies behind move to ban advert, claims Pooch & Mutt
Pet firm Lily's Kitchen reports year of strong growth
The Bramton Company becomes Hero Pet Brands
'Eco' cat litter for environmentally-conscious owners
PATS Sandown attracts growing number of new exhibitors
Summit aims to connect pet brands with investors
Major companies exhibiting at AQUA 2019
Time to Spring clean your pet, says Vince the Vet
Check out some great offers at PATS Sandown
Get your own copy of Pet Trade Xtra
Pet shop owner left heartbroken as stolen Landrover is written-off
Chuckit! unveils new Rugged Fetch Wheel toy for tougher play
EUKANUBA releases children’s book to celebrate canine companionship
Beaphar UK gets set for most exciting PATS Sandown to date
Scruffs to give away new bed in New Year promo
Introducing TICKLESS – the new generation ultrasonic flea and tick protection
Turn Back Thyme with CSJ
The best of the previous Pet Trade Xtra
Fears auctioned-off pet food could flood the market
Woman receives £2 refund from Poundland after finding mouse in pet food
Sustainable dog food set to revolutionise pet market
Put your best paw forward in 2019 with Different Dog
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Put your best paw forward in 2019 with Different Dog


As we start the new year, many pet owners are focussed on feeding themselves and their dogs more healthily. Pet obesity remains alarmingly high. However, responsible retailers can help to tackle this issue with carefully selected food ranges.


A pet’s wellbeing is incredibly important, which is why Different Dog was created.  When our puppy joined the family, we didn’t want to feed her highly processed food – it sat at odds with our food values.  This inspired us to provide nutritionally balanced meals, made with fresh, natural ingredients that help dogs live healthy and happy lives.  As more independent retailers’ stock Different Dog, there’s clearly a growing appetite for food that’s produced in a much more wholesome way.


Not dry, not wet, not raw - Different Dog is unique to the market. Gently cooked by hand to make it easy to digest, then frozen to lock in the goodness – all our recipes contain at least 60% fresh, locally-sourced British meat.


As well as nutrient rich vegetables, fruit and herbs, each dish is supplemented with superfoods such as turmeric, chia seeds and kelp. This means dogs receive the right ratio of critical minerals, vitamins and omega oils.


With fresh monthly additions to the menu – the latest offerings include Best Paw Forward, Bone Broth and Keep Me Trim Turkey. All are lower calorie, nutritionally balanced recipes developed by our inhouse vet and pet nutritionist.


With so many consumers looking for food that delivers better nutritional value - Different Dog is the perfect solution. We help you to give consumers a convenient, dependable choice and keep dogs in tip top condition.


Contact our friendly team to discuss January’s freezer offers or to arrange a store visit: 01743 384 562 or


Help us to change the world, one dog at a time.



Different Dog owners Charlie and Alex Thurstan with their dog Crumble, the inspiration behind this innovative company.

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