New British company Charlie & Co Naturals will be unveiling a premium dog shampoo at PATS Sandown in February.

The 100% natural shampoo is made with a unique organic oats and seaweed extract by a leading organic pharmacist Margo Marrone.

This unique formulation is highly effective for soothing and maintaining a dog's coat and skin naturally. 

Charlie & Co Naturals was founded by Margo and Shirin Valipour, a key naturals specialist and dog lover. The shampoo was formulated for Shirin’s dog Charlie four years ago as Charlie had skin allergies due to an immunity condition. It helped heal Charlie’s skin and make her coat shiny.

The dog shampoo will be available from April with a RRP £14 (400ml).

You’ll be able to find Charlie & Co Naturals on stand R3 at PATS Sandown.