Expert wildlife brand, CJ Wildlife, has taken home the award for Best Product in the Pet Care, Aquatics and Wild Bird Care category at this year's prestigious GIMA Awards.

Its new Kids Wildlife Range, made in collaboration with the National Trust, has been hailed by judges as “a great way to get kids outside and engaged with nature.”

The collection, which launched in March this year and was the first of its kind in the UK, was created to provide a fun, exciting way to encourage children to care for wildlife from an early age – starting in their back garden!

Phil Kent, Head of UK Sales at CJ Wildlife, commented on the win: “We’re over the moon that the National Trust Kids Wildlife range has been recognised as Best Product in its category. The collection offers consumers a unique selection of affordable, fun and practical products to engage children with the natural world around them – and they have already proven to be hugely popular since launching earlier this year. We are looking forward to speaking with retailers interested in stocking the range in the coming months, and would urge businesses to get in touch with me to discuss opportunities.”

Among the products introduced were three easy-flip, fully recyclable bird feeders, bird feed packaged in colour-coordinated, recyclable tubs, and FSC-certified, build-your-own wildlife wooden box kits, all featuring the iconic National Trust oakleaf logo.

To further encourage little ones to get outdoors, the range also offers families a digital hub of free activity sheets to keep little ones engaged with their outdoor space, while educating them about Britain’s wildlife. 

Claire Smith, Chief Officer of Partnerships, Products, and Business Development at CJ Wildlife added: “We are so incredibly proud of the National Trust Kids Wildlife Range. The passion and drive behind the collection was simple - we wanted to encourage more children to get outside and to engage with the wildlife around them. We believe that getting little ones involved with nature from an early age will nurture a lifelong love as well as educate and inform the next generation on the importance of caring for wildlife.”

Becky Stanford, Head of Brand Licensing at the National Trust said: “One of the things we’re most passionate about at the National Trust is ensuring everybody has access to nature, and the National Trust Kids Wildlife Range furthered this mission. This prestigious award recognises the importance and value of teaching our children about wildlife and why we should care for it, and seeing the range acknowledged at the ceremony is an incredible testimony to how beneficial and successful it has been.”

Retailers interested in stocking CJ Wildlife’s National Trust Kids Wildlife Range should contact Phil Kent by emailing phil.kent@birdfood.co.uk