Market leading pet care brand Animology is building on the success of its canine body mist sprays with the addition of three new fragrances. 

The new 150ml products will be added to the hugely popular Animology grooming range, and will bring to six the number of fragrance body mists available. 

The newly launched products offer three distinct fragrances:

• Animology Flower Power is a fresh floral fragrance, with long lasting notes of Rose and Jasmine.
• Animology Hot Dog is a warm and spicy fragrance, with long lasting notes of Pomegranate and Pink Peppercorn.
• Animology Puppy Powder offers a long lasting ‘baby powder’ scent. 

In keeping with the existing products within the range, these new products boast the unmistakable Animology branding, and metallic foil label designs, which command consumer attention and deliver immediate shelf presence. 

The products carry a suggested retail price of £5.50. 

Speaking about the launch of the new lines, Group55’s director of pet care Martin Breen said: “We are really excited to be bringing new products to the fore under the Animology brand. 

“The three fragrance sprays that we introduced a couple of years ago have proven to be tremendously successful and customers have been asking us to introduce more for a while, so it’s great to be able to expand our offering with the addition of these three new products. 

They smell as good as they look, and I’m sure our loyal Animology customers will be keen to try these out and find their new favourite Animology fragrance.” 

For further information email mbreen@group55.co.uk