In This Issue
ITV announces investment in pet brand
Pet firm doubles sales after trade barrier removed
Lily’s Kitchen recalls products over plastic fears
See inside the new DOG by Just for Pets store
Jollyes set to open its 90th store in the UK
Revamped Isle of Wight pet store gets ready to re-open
Kennelpak introduces new range of tough dog toys
Growing pet food firm adds wet food recipes to range
TV personality launches pet collection in Poundland
PetQuip launches new technical export help service
Arden Grange launches new dog training treats
Get your own copy of Pet Trade Xtra
Popular pet shop set to close in July
PetQuip appoints new Trade Federation Manager
Mars Pet Nutrition appoints new global vice president
TropiClean and Kong agree dental health collaboration
A sizzling Summer selection
New Pawise lines for Summer
The best of last edition of Pet Trade Xtra
Pet retailer unveils revamped superstore
Raw dog food brand stocked in Sainsbury's stores
UK dog bakery launches DIY dog ice cream mix
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Jollyes set to open its 90th store in the UK

Nationwide pet retailer Jollyes will open its first Warrington store – its 90th in the UK – on Saturday (May 27).

 

The store, at Unit 1, Winwick Road, Warrington, WA2 8HQ will be officially opened by Ted and Chewy, two beautiful alpacas from Woodland Alpaca Farm in Thelwall who run regular educational walks to teach about Alpaca farming in support of Guillain-Barre Syndrome charity, Gain.

 

Joining the Jollyes team will be a very special guest – the real Felix the Cat mascot who’ll also help open the store at 10am. 

 

Weather permitting, on Saturday morning Jollyes will also launch its “Jumbo Pet” – a giant airship featuring a dog and cat that will be raised 150ft to tell Warrington that the store has opened.

 

The first 100 customers will receive a free goody-bag and every customer over the weekend will have the chance to spin Jollyes’ iconic ‘Wheel of Fur-tune’ to win prizes.

 

A face painter and stilt walkers round off the opening day entertainment.

 

On Sunday 28 May, Jollyes will be joined by Warrington Animal Welfare who will be raising money for their work to care for local pets.

 

Jollyes’ new Warrington store and its team of 10 will be led by Jason Chapman who’s joined from McColls and bring the ranges, service and pet care Jollyes is famous for, to town.

 

Its new store will provide pet parents in Warrington access to Jollyes’ raw food frozen ‘shop-in-shop’ alongside high quality private label pet food such as its own Lifestage, K9 and Rileys brands which offer a premium experience without a big brand price tag.

 

Powered by the expert advice from its colleagues, the new store will have a community pet clinic each Thursday from 1 June, part of a plan between now and the summer of 2024, to double the number of stores that offer vet-run clinics.

 

Vet-supervised dog and cat vaccinations in the clinic will start at just £14 and £13 for rabbits with primary course jabs for dogs and cats at £33. 

 

Microchipping, already compulsory for dogs and compulsory for cats from 2024, for cats, start at just £10, offering significant savings against average prices charged by formal vet practices.

 

“We’re starting work today getting the store ready for opening next week.” said regional manager Sarah Farrar.  “We’re looking forward to bringing the kind of value and service that’s already available at our nearby stores in Runcorn, St Helens and Eccles to the heart of Warrington.”

 

The opening of the new Warrington store is part of Jollyes’ ambitious expansion plans which will see it hit £100 million turnover in FY2023, employ 1,000 colleagues this year and have 100 stores within 18 months.

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