In This Issue
Over 500 retailers take part in National Pet Shop Day
Pedigree Wholesale announces death of John Newbury
Vital Pet Group records strong year-end performance
Help migrating birds, with tips from Honeyfield’s 
Pet store owners enjoy TropiClean's ‘Race To Vegas’
Frozen treat sees 60% increase in sales during hot summer
New online hub to empower pet owners
London Pet Show Live celebrates capital’s passion for pets
Neerdog unveils adventure-ready dog kit at Jollyes stores
Petplan uncovers how dogs see the world
Lily's Kitchen unveils revamped recipes for cats
Get your own copy of Pet Trade Xtra
GWF Nutrition appoints new Head of Technical Operations
IVC Evidensia trials reusable surgical polymer gowns to cut clinical waste and carbon emissions
Pet supplement makes finals of PetQuip Awards
Pet accessory firm makes award finals in three categories
The best of last edition of Pet Trade Xtra
PetQuip Awards 2025 finalists revealed
Independent pet store saved from closure
IPN gets set to acquire its second French firm
High street crisis deepens as major retailers face closures
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


London Pet Show Live celebrates capital’s passion for pets
Pet Trade Xtra Promotion

It’s no surprise that London Pet Show Live, 20-21 September, Olympia is celebrating the capital’s passion for pets offering a chance to explore the pet kingdom with a fun-packed family experience that’s both educational and entertaining.

 

According to the Office of National Statistics there’s 1.2 million dogs and 1.4 million cats living in London compared to 1.1 million pre-schoolers. Plus 44% of Londoners own a cat compared to only 30 per cent or lower nationwide.

 

Savvy pet firms are optimising the show as a chance to highlight their brands, and offer a quality retail therapy experience.  Discover choice food firms from Mars Petcare, Burgess Petcare, Butternut Box, Bella & Duke, Katkin, Whimzees , Core Wellness amongst the line-up. 

 

Ruffingtons are sponsoring the Influencers lounge on the upper floor of Olympia’s National Hall with the likes of My Blue Wolf, The Puggy Smalls, Pop Sausage, Peanut and Pablo, and Dolly Pawton attending. 

 

In addition, there’s a variety of treat companies from freeze dried options at Waita, Brian Recommends and enrichment options offered by firms including Tug-E-Nuff and Tactile Designs. 

 

Making its UK debut is Dr Elsey’s innovative cat litter sponsoring the cat talks. Whilst companies including Photizo and Ingenious Probiotics head up apriority for health and wellness. 

 

Not forgetting charities including Battersea, Dogs Trust and Nowzad, showcasing their work, reminding people that adopting a pet is a well-matched and fulfilling experience. 

 

ITV This Morning’s Vet, Dr Scott Miller, is hosting the Main Stage offering advice on responsible pet ownership, he’s also introducing displays and expert interactive talks, including ‘Question Time’ panel-like sessions on Pet Behaviour and Pet Wellness.

 

Channel 5’s Graeme Hall, the Dogfather, Animal Psychologist, Dr Roger Mugford, Animal Behaviourist, Hannah Molloy and Nick Jones MA will be discussing all things Pet behaviour and training. Whilst the Wellness Panel comprises Holistic Vet, Dr Nick Thompson, Pain Specialist, Yaz Porrit, Animal Physiotherapist, Donna Wills and Microbiologist, Dr Carol Hughes who will be talking all things microbiome. 

 

Meet 40 of Britain’s most popular dogs and cats. Talk to their experts, enjoy dedicated talks on lifestyle, training and nutrition, even discover the perfect pet for your experience, lifestyle and accommodation.

 

Visit the Guinea Pig village, the Hamsters, Gerbils, Chinchillas and the ‘super smart’ Pooched Rats, discovering why these ‘small-furries’ could be a perfect pocket-sized pet for metropolitan living.

 

If birds and reptiles take your fancy, meet a variety of feathered friends along with Gekkos and Lizards discovering how to best care for these more exotic pets. 

 

Entertainment packed, the Dog Activity Arena highlights ‘man’s best friend’ with a host of displays and educational demonstrations. The life-saving charity, Medical Detection Dogs, Gill Radding’s fantastic stunt dogs, Lucy Heath and her dancing dogs, plus training and agility by Cainark Dog Training are amongst this line up! 

 

The Literary Corner with Paper Cat Books, and award-winning children’s author, Jane Elson hosting celebrity book signings including by Graeme Hall, the DogFather, Pen Farthing from Nowzad on Operation Ark, and Gone Fishing’s Ted the Dog who is signing his books with his own paw-stamp!   

 

The dedicated Kids Zone offers a chance to take a break with Face Painting alongside reading with Pets as Therapy dogs.  

 

Oscar the Show Director commented: “We’re committed to delivering the biggest show for pets. By offering a platform that’s curated with utmost welfare standards, for a fun and educational family experience. It’s focussed on promoting conscientious and responsible pet ownership. All pets offer us enrichment, deliver health benefits and give us ‘self-worth’ by offering kindness to a different species. Plus, pets increasingly offer an ’antidote’ to technology overload.” 

 

ITV’s This Morning Vet Scott Miller added: “It’s no surprise that Londoners are so passionate about pets, science proves how all animals but particularly dogs and cats lower our stress levels, make us smile more, give us purpose and companionship. I’m excited to be hosting the main stage at London Pet Show Live as promoting responsible ownership, choosing the right pet for your accommodation, lifestyle and experience. But also highlighting why considering a rescue pet is highly recommended as re-homing charities like Battersea and Dogs Trust are at bursting point”.

 

By your tickets today https://londonpetshowlive.com 

Stand Enquiries Contact: John Lord – jl@eliteevents.live

Facebook Twitter LinkedIn