The Paws Lab's breakthrough in everyday pet oral hygiene – Dental Care Wipes – has made the final of the PIF Awards in the New Product category (Health & Hygiene). The brand's 'Healthy Pets Start at Home' campaign designed to promote daily pet care in the home has also made the final in the Best Marketing Campaign of the Year category.
The Paws Lab Dental Care Wipes are dual‑sided, single‑use finger wipes that slip comfortably over the finger, allowing owners to clean their pet’s teeth and gums in seconds without a toothbrush, paste or mess.
Ideal for puppies, senior pets and those who resist traditional brushing, the wipes remove plaque, food residue and buildup while freshening breath and supporting cleaner teeth and gums between professional dental visits.
Dental hygiene is one of the most neglected areas of pet care, often because pets dislike brushing and owners struggle to maintain a routine. The Paws Lab Dental Care Wipes solve this problem with a unique dual‑surface format:
- Micropearl‑textured side — lifts plaque, residue and buildup
- Soft, smooth side — gently wipes and massages gums
This gives owners one simple tool for two complementary stages of daily dental care
The wipes are formulated with SilverTi+, The Paws Lab’s patented nano‑silver and titanium dioxide technology, as part of the brand’s advanced approach to everyday hygiene. The formulation also includes cereal extract, which complements the mechanical cleaning action of the wipe by supporting oral hygiene and breath management, while helping reduce the conditions that can contribute to plaque mineralisation and tartar formation. The wipes are alcohol‑free and contain no added fragrance; their naturally light scent comes from ingredients within the formulation itself, including the cereal extract. Together, the targeted formulation and purpose‑designed dual‑sided wipe create a distinctive and practical approach to everyday pet dental care.
Nothing else on the market combines this format, this formulation and this level of ease‑of‑use.
Transforming Daily Dental Care
The Paws Lab Dental Care Wipes make consistent dental hygiene achievable for all households:
- Clean teeth and gums
- Help reduce plaque buildup
- Freshen breath
- Support long‑term oral health
- Encourage early routine building for puppies
- Provide a manageable alternative for pets who dislike toothbrushes
Strong Retail and Professional Support
Already one of the brand’s bestselling products, the wipes are stocked across 30+ London and UK retail locations and contribute to The Paws Lab’s 4.7 Trustpilot rating. Groomers frequently recommend them to clients as an easy way to maintain dental hygiene between visits, reinforcing their credibility and everyday practicality.
A New Standard in Pet Oral Hygiene
By combining a controlled finger‑cot format, two purpose‑designed surfaces and a targeted SilverTi+ formulation, The Paws Lab Dental Care Wipes turn a difficult, often avoided task into a simple daily routine. They offer a distinctive, effective and accessible approach to preventative pet dental care.
Company Contact: The Paws Lab hello@thepawslab.co +44 (0)7440 335 601 www.thepawslab.co
For further information please visit: www.thepawslab.co
