In This Issue
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
Ceva Animal Welfare Awards 2018 – winners announced!
The hidden pet killers in your medicine cabinet
Forthglade launches new sea bass recipe
Pets really DO make us happier according to research
A wholesale approach gives Butcher's the edge
Were you fooled by these April Fool's Day stories?
HayPigs! launches dog treat called Guinea Poop
New 'age-reduction pet food launched by Pooch & Mutt
Get your own copy of Pet Trade Xtra
Controversial pet store re-issued with licence, allowing it to sell puppies
PFMA releases its Top Ten Pets Chart and New Pet Population Data 2018
Bestpets supports groomers with launch of new Product Guide
New advice for marine aquarists to prevent poisoning
Pet insurance premiums soar, survey reveals
Dog gone fishin’ treats range launched
Hokamix…the problem solver!
New consumer friendly packaging for Equitop Myoplast
The best of the previous Pet Trade Xtra
New dog food range launched exclusively in Pets at Home
Pet retailer Ken Burgess puts profitable store up for sale
More than 1,800 visitors attend PATS Sandown
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Innovative dog toy hits UK market and is destined to be a bestseller


PetBloon, the innovative new dog toy which set tales wagging at PATS Telford last September, has finally hit the pet market in the UK and is set to be a massive success.


After a year of product development and testing, PetBloon is finally available to dog owners everywhere in Briatin.


The company behind PetBloon, BloonCo Ltd, started life as a developer of children’s toys. The first product it launched was the BubaBloon, a cotton fabric cover for balloons, which transformed an ordinary balloon into a light and floaty, durable ball making balloons safer for the under-5s to play with. That was in 2015!


BloonCo Ltd CEO Lorna Edwards said: “In 2016 I was at Pet Asia Fair in Shanghai and was amazed at the size of the show but was astonished at the lack of innovation in the toy market. 


“Indeed that year it was clear that the route suppliers were taking was in the diversity of pet foods and grooming products.


“I returned from that trip thinking that we were definitely onto something with PetBloon. 


 “2017 saw us introduce the concept at PATS Telford, ideally for customer feedback on product and packaging, it exceeded our expectations and attracted over 200 stand visitors.


“Wind forward to 2018 and we have orders from two UK distributors, a major UK retailer and several small independents who will all be stocking from April.  Switzerland and The Netherlands are in the process of ordering.


 “Our product testers have all returned with positive feedback, albeit the smaller breeds (under 10kg) being the target market but larger dogs are not excluded. 


“The toy is all about interactive fun play with your pet and quite simply is a light fabric cover for balloons, it’s the only full size ball you can put in your pocket, wash and use again indoors.  If the balloon pops the balloon is easy to replace. 



“With an RRP of £9.99 you will receive a PetBloon cover and 3 balloons to get started with.  Replacing balloons is easy and can be purchased online or from any good balloon stockist on the High Street.”


PetBloon will be exhibiting at InterZoo Nuremberg in May (Hall 3, stand 308).


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