In This Issue
Superstar Robbie Williams appears in cat food ad
From farmhouse kitchen table to global success
Final call: Don't miss UK conference for pet businesses
Pets at Home profits jump despite dip in retail sales
Honeyfield’s shares tips on visual rewards of feeding birds
Lifestyle pet accessories brand secures retail chain listing
Insurance payouts for pets top £1b for third year in a row
Natures Deli expands treat paste range
Get your own copy of Pet Trade Xtra
Ever Clean sponsors prestigious cat show
Challenging but active year for Ornamental Fish International
Bira and BHETA call for urgent action on Import Duty reform
Team England back on the podium
The best of last edition of Pet Trade Xtra
Pedigree Wholesale slashes prices on 500+ products
Pets at Home store set to close at retail park
Benyfit Natural strengthens relationship with independents
Will Young joins purpose-led dog food brand
Ruffingtons announces Scott Mills as brand ambassador
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Honeyfield’s shares tips on visual rewards of feeding birds
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As the warmer months return, Honeyfield’s resident wild bird expert Simon Smethurst, who is head of sales at Honeyfield’s, is sharing tips on how your customers can turn their garden into a haven for some of Britain's most colourful wild birds. 

 

The UK has a vast array of colourful species such as goldfinches, greenfinches, siskins, linnets and reed buntings. Many of these seed eating birds change their diets just before the breeding season, to incorporate more insects. They continue to feed their young an insect rich diet whilst they are being reared and weaned.

 

“Insects have a higher nutritional value, higher moisture levels and release vital nutrients more quickly than seeds,” said Simon. “Choosing the right food can make all the difference at this time of year if your customers want the stunning visual rewards that many of our beautiful breeds of bird can bring. Always remind them to provide clean water sources for drinking and bathing too.”

 

Simon recommends:

  • Dried mealworms and calciworms
  • Insect suet blocks
  • Mealworm and insect suet pellets
  • Robin mixes 

“Hanging feeders in quiet, safe places around the garden, filled with any of the above insect-based foods, will be sure to attract a host of colourful birds,” said Simon. “Not only will your customers be able to enjoy the beautiful visual spectacle but more importantly they will be helping to support hard working parent birds to raise their young.” 

 

To help identify any garden visitors this summer, we'd suggest your customers visit the Woodland Trust site where they will find plenty of information on how to spot finches by visual appearance and by song.

 

Honeyfield’s offers an exceptional range of wild bird feeds designed to support wildlife throughout the changing seasons. From high-energy sunflower hearts and nutritious seed mixes to suet treats and mealworms, there’s a feed for every species and dietary requirement. 

 

The range is competitively priced for consumers to be able to feed the best, while retailers can benefit from good margin structures and introductory stocking incentives.

 

To find out more about the Honeyfield’s range visit: https://www.honeyfieldswildbird.co.uk/

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