Scottish dog clothing company unveils tartan fabric
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Dogrobes - makers of the original drying coat for dogs - have launched an exclusive tartan fabric that celebrates the company’s proud Scottish heritage.
Inspired by direct requests from customers, the Keith-based business commissioned Araminta Campbell - a renowned Scottish textiles expert - to design a bespoke tartan for the Dogrobes’ brand. After 18-months of development, the result is a striking red and dark grey tartan pattern, which contrasts beautifully with a series of subtle white lines.
Customers can now choose the tartan design as their colour option when ordering Dogrobes’ drying coats. The design is also the focal point on Dogrobes’ new range of luxury dog collars and leads.
“Unveiling our new brand tartan is a moment that the whole Dogrobes’ team has been looking forward to. We’ve spent the past 18-months refining our design to ensure it meets the expectations of our customers, while reflecting the brand’s attachment to Scotland,” explains Margaret Reynolds, director of Dogrobes.
“I’m thrilled with the end result, so I’d like to thank Araminta for her imagination and dedication during the development process. This tartan fabric is a true extension of the Dogrobes brand which I’m sure our customers will love.”
A key part of the development process was to ensure that the new fabric not only looked memorable, but that it performed the practical functions expected of Dogrobes’ drying coats. This involved testing a ‘covering layer’ of printed tartan stitched onto a base fabric - something that proved to be very successful.
Araminta Campbell, who designed the bespoke tartan, explains: “It was an absolute pleasure to work with Margaret to create something so integral to the Dogrobes’ brand. Before we started the design process, we discussed in detail the importance of Scotland and the part it has played in Dogrobes growth."
“What we’ve managed to achieve with this design is something that represents Scotland’s outstanding natural beauty, and how it binds us and our dogs together. I’m looking forward to seeing this tartan fabric being worn by customers in the future.”
Established in 2004 and proudly manufactured in Britain, Dogrobes are practical dog drying coats that are perfect to use after outdoor adventures, swimming, training, bathing and working.
The garments protect surroundings from wet and muddy shake off, helping to keep homes and cars clean. They also keep a dog’s muscles warm and are non-restrictive, allowing pooches to move freely while drying off.
These dog drying jackets work by absorbing moisture from a dog’s coat and trapping their body heat, drying the dog quickly while keeping their muscles warm. Why does this happen? The secret is the longer loops on the inside of every Dogrobe, specially designed to optimise drying time to approximately 30 minutes.
Dogrobes come in all dog breed sizes - from Chihuahua to Newfoundland - and are available in red, navy, green and tartan. Customers can also choose from Limited Edition pink, grey and purple options.
For further information about Dogrobes, please visit www.dogrobes.co.uk or email info@dogrobes.co.uk - a member of the team will be happy to help.
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