In This Issue
The PetFellas announces second major distribution partnership
My Anxious Dog features on BBC One’s Escape to the Country
Unique qualification raises standards for pet sellers
View the PetQuip Awards 2025 Winners' Special
PIF launches new courses and key business resources
Vets should publish price lists, says watchdog
BVA responds to competition watchdog’s findings
PetQuip and Gardenex announce new Patron Programme
Microbial protein dog treat launched in the UK
Paleo Ridge unveils new packaging for Essentials range
Waita Pets introduces two new advent calendars
Get your own copy of Pet Trade Xtra
Independent retailers report worsening retail crime crisis
Jollyes set to open new superstore in Chesterfield
Why workers are choosing pets over pay cheques
Autumn/Winter fashion trends for pet owners
Xmas treats for dogs? Naturally from CSJ
The best of last edition of Pet Trade Xtra
The PetFellas launches to redefine brand-led distribution
Earth Animal appoints The PetFellas as distribution partner
Award-winning retailer reveals secrets of success
Rising star Jake shines light on sustainability
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Microbial protein dog treat launched in the UK

British animal-free pet food brand The Pack and German biotech start-up MicroHarvest have launched Gut Bites, a microbial protein dog treat for the UK market.

 

The plant-based and oven-baked treats feature MicroHarvest’s proprietary microbial protein ingredient, and are formulated to be a gut-friendly and allergy-friendly alternative to conventional meat-based treats.

 

Damien Clarkson, MD of Prefera Pet Food UK which operates The Pack, said: “Our community of dog owners often tells us they struggle with picky eaters and pets with allergies. Gut Bites is our answer, a delicious, functional treat that’s also allergy-friendly. MicroHarvest’s microbial protein stood out as a game-changer, helping us deliver something innovative, healthy, and sustainable.” 

 

Katelijne Bekers, CEO of MicroHarvest, added: “Entering the UK, where 36% of households own a dog, is a major step for us. This collaboration shows microbial protein isn’t just a sustainable solution; dogs truly enjoy it. Gut Bites proves that health, taste, and environmental responsibility can go hand in hand.”

 

Since the manufacture of pet food is thought to produce 106 million tonnes of CO₂ a year, MicroHarvest’s protein provides an alternative that reduces the environmental impact by more than 90% when compared to beef and doesn’t require any farms, fertiliser, or pesticides.

Facebook Twitter LinkedIn