McAdams, the ultra-premium pet food made using ethically sourced whole free-range meats, has become the official pet food partner to the RSPCA. 

Available exclusively to the independent pet trade, the McAdams partnership will see dogs and cats within the care of the RSPCA’s UK rehoming centres, being fed the McAdams food, at no extra cost to the charity. Furthermore, the new owners of every adopted dog and cat from the charity’s centres, will be offered a free bag of dry food to take home with them, and a donation will be made to the charity for every bag purchased by members of the public. 

Emma Slawinski, director of policy, prevention and campaigns at the RSPCA said: “With animals now spending longer than ever in our care, we are doing everything we can to ensure they stand the best chance in life and in finding a forever home, such as beautiful Mastiff Crossbreed Bonnie (pictured above) who’s been waiting for her forever home for six months. 

Emma continued: “Along with specialist behavioural and training support for our rescue animals, a key focus for us is their nutrition, so our partnership with McAdams could not have come at a more ideal time and we are thrilled to be working with them as our official pet food partner. The company shares our values including a passion for higher-welfare farming and traceability, and we have worked together to create a partnership designed to set the standards in animal wellbeing in the pet trade. It’s not only benefiting domestic animals, but ensuring a better life for farm animals too.”

Neil McAdam, founder of McAdams Pet Food, added: “Our intention through this partnership with the RSPCA is to improve the lives of dogs and cats in their care, at a time when rehoming charities need our support more than ever.

“McAdams, which is available exclusively to the independent pet trade, is the only dry pet food sourced from RSPCA Assured certified farms, and we are proud to be offering our foods to the charity to be fed to the cats and dogs within their rehoming centres, at no extra cost to them. We will also make a donation to the RSPCA for every bag of McAdams cat or dog food purchased by the public, with a minimum donation in the first year of £80,000. Furthermore, we will provide every RSPCA adopter a bag of food to take home with their new pet.”

The partnership comes during the month of Adoptober, the RSPCA's rehoming drive promoting adoption of long-stay rescue animals and encouraging people to adopt and not shop. Sadly, it comes at a time when the charity is braced for an animal rescue crisis as more pets come into its care while less people are considering taking on a new pet due to the rocketing cost of living. 

New figures released by the RSPCA this month reveal that the charity's centres and branches across England & Wales rehomed almost 27,000 animals last year (2021), 8% less than the previous year.

At the same time, more animals arrived in the charity's care and the average length of stay increased, resulting in long waiting lists for spaces in rehoming centres.

The charity is urging people who can commit to the lifelong responsibility of a pet to consider rescuing instead of buying, and is also asking the public to help them rescue more animals by donating online.