Pooch & Mutt’s new wet food range enforces the brand’s commitment to sustainably sourced, quality food and has the environment at its heart.

Innovative Tetra packs push the boundaries of pet food packaging - easy to use and made from 70% renewable resources, they are widely recyclable with a carbon footprint that is 80% lower a can. This is a key message for the new Tetras, as figures reveal over its lifetime, a tin can will be responsible for over three times as much carbon dioxide than a Tetra containing the equivalent. With focus on the environment, Pooch & Mutt's Tetra packs promise:

• 100% recyclable
• 92% of UK local authorities offer carton collection
• 80% lower carbon footprint than a can
• 50% lower carbon footprint than a pouch
• 70% of the pack is made from renewable resources

"Ditch the can. Help the Planet" is the mantra for the revolutionary new product, with founder Guy Blaskey commenting: "We're very excited to be paving the way for more brands to "ditch the can". The tetra's show that you can bring fresh, high-quality ingredients to contribute to a happier, healthier planet as well as happier, healthier dogs."

Alongside environmental benefits, figures show that Tetra packs are also highly efficient during transportation, storage and in distribution, using 33% less space than a can. The outer box itself is the first design of its kind; mirroring the tetra pack in large form it offers more options for display.

The new range includes Turkey & Chicken, and Chicken & Ocean Fish. Both recipes use fresh, locally sourced ingredients including fresh fruits and vegetables. Free from grain, cereal and gluten, the wet foods contain no artificial colours or flavours and are formulated free from GM produce.