Newsletter - Pet Trade Xtra

Pedigree Wholesale has announced the sad news of the passing of Terry Brown, one of the founding partners of Pedigree Wholesale, who died following a short illness...

Totally Natural Pet Products rebranded as DIBO

The Nutriment Company (TNC) has launched DIBO and its 48-product portfolio into the UK pet nutrition market. The new brand replaces Totally Natural Pet Products, which was acquired by the company in April 2024...

Record entry for PIF Innovation of the Year Award

Tickets are available for the Pet Industry Federation’s Business of Pets Conference 2025, taking place on 5-6 June at the Cranfield Management Development Centre; and with a record number of entries for this year’s Innovation of the Year Award, it’s set to be the most dynamic conference yet...

Former pro-footballer scores big in pet nutrition

WellPaws, an innovative pet wellness brand founded by ex-Premiership footballer Neil Yadolahi, is set to launch its much-anticipated range of supplements tomorrow (Friday 25 April)...

Dog Rocks: Award-winning, profitable, great margins and proven for your customers
Pet Trade Xtra Promotion

Dog Rocks have revolutionised lawn care for dog owners, offering a unique, natural solution to the age-old problem of dog urine burn patches on grass...

Wonderful World of Treats goes nationwide in Pets at Home

The team at Pet Trade Innovations has revealed that its new brand, Wonderful World of Treats, is now available in Pets at Home stores nationwide...

MorePaws, the new community-based App that’s backed by Pet Trade Innovations

Pet Trade Innovations is backing the exciting new community concept MorePaws, an app that is dedicated to helping dog owners build support networks and long-lasting friendships...

Jollyes removes small animals from stores

Jollyes has completed the removal of small animals from all 100-plus stores as it accelerates the roll out of raw frozen food across its stores...

Award-winning brand sets sights on global expansion

Northamptonshire-based pet accessory company Trinkety Paws, which designs and manufactures collars and leads, is setting its sights on the European and global retail markets following successful recent listings with major UK retailers...

Interpet announces strategic business realignment

Following a comprehensive review of market opportunities and long-term growth strategies, Interpet Ltd, a leading provider of pet and aquatic products, has announced a strategic realignment of its business operations, effective from 1st July 2025...

All For Paws expands Chill Out Cooling range

Pedigree Wholesale has introduced the latest innovations to the All For Paws Chill Out Cooling range, which are designed specifically to help keep dogs cool and hydrated during the warmer months...

Pets at Home launches in-store Easy Repeat service

Pets at Home has launched a new in-store service, Easy Repeat, which combines the ease of subscriptions along with the retail chain's stand-out colleague expertise and customer proposition...

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Greenmark: the pathway to help find sustainable companies at Zoomark

The partnership between Zoomark and the Pet Sustainability Coalition (PSC) gives rise to Greenmark, the thematic pathway that identifies exhibitors offering eco-friendly solutions through practices that respect the environment and promote a greener future...

Stock up for Hedgehog Awareness Week

Brambles Pet and Wildlife are advising retailers to stock up on Brambles Hedgehog Food ahead of the forthcoming Hedgehog Awareness Week (HAW), which takes place between 4-10 May...

Purina PRO PLAN teams up with tennis tour

Nestlé Purina PetCare Europe and the Association of Tennis Professionals have announced a multi-year partnership, with Purina PRO PLAN becoming the official pet nutrition partner of the ATP Tour...

RVC research reveals most common health disorders of tortoises

New research from the Royal Veterinary College has revealed beak abnormalities, overgrown nails and shell abnormalities as the most common health disorders affecting pet tortoises, terrapins and turtles in the UK...

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

‘Posh’ pet shop for sale in online auction

An independent high street pet store – Posh Pets in the North Norfolk town of Holt – has been put on the market as the owners get set to retire...

National Pet Shop Day returns on July 12

Following the success of the first ever National Pet Shop Day in 2024, Johnson's Veterinary Products has announced the return of this landmark event on Saturday, 12th July 2025. This year, the campaign will reach new heights with the official support of the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira), creating a unified voice to promote and protect independent pet shops across the UK...

Pedigree Wholesale invests in Supply Chain team

Pedigree Wholesale has appointed Eva Rupp as Senior Demand Planner in its Supply Chain team. Eva brings extensive expertise and a strong track record in her field, reinforcing our commitment to enhancing product availability and supply chain efficiency...

Westland expands with acquisition of leading bird food company

Westland Horticulture has announced the acquisition of Bulldog Products, a leading manufacturer in the wild bird food sector...

Help your customers attract migrant birds with tips from Honeyfield’s
Pet Trade Xtra Promotion

Spring is in full swing and many vibrant migrant birds from Africa are arriving in UK gardens for the breeding season. Honeyfield’s resident wild bird expert Simon Smethurst, who is head of sales at Honeyfield’s, is sharing tips on how your customers can make their garden a 5-star nesting environment for many of these stunning transient species...