Following on from the Everyday Essentials & Everyday Low Prices initiatives and new senior team appointments, the Vital Pet Products renaissance continues into 2024 with a new layout and focus for its promotional brochure. 

Peter Brame, Group Trading Director, said: “We’ve listened to our customers. Their feedback has been that the products and promotional information wasn’t as clear as it could be. The new look promotional brochure focusses on just the key information about a product, the promotional price that a customer will pay and the POR they can expect to make, now jump off the page.”

Peter added: “Previously, the promotional price published within the brochure was based on just one of the price bands available. This meant that customers were receiving different promotional prices. Now the promotional price that is published will be available to all customers, no matter which price band they are on. Nice and simple.”

Another key change is that promotions will no longer run as periods, with start and end dates moving from month to month.

All promotions will now run from the first day to the last day of the month, allowing customers to plan both their budgets and ordering patterns.

Peter concluded: “There’s even more to come from Vital Pet Products, it’s going to be a very exciting 2024 and we’re looking forward to taking everyone on the journey with us.”

For wholesale enquiries or to request a digital copy of the new promotions brochure, contact the Vital Pet Products sales team at customerservices@vitalpets.co.uk or 01837 883000.