£3m investment doubles natural pet food firm's capacity
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Naturo Pet Foods has undertaken a £3 million investment in its plastic tray manufacturing facility in Moy, N. Ireland, enabling it to more than double production of its quality, natural dog food.
The investment is a result of increased demand for Naturo pet food products and the company’s commitment to producing the highest quality pet food.
Everything in the Naturo range is made with 100% natural ingredients and 60% high quality meat using predominantly Irish and British meats which are world-renowned for quality. The range contains no artificial colours, flavours or preservatives.
Explains Claire Mc Cann, Naturo brand manager: “This is a significant investment for our business and one that we feel has strengthened our position in the market at a time when more and more pet owners are looking for more natural food choices for their pets. Independent pet shop owners are increasingly looking to meet this demand and our upgraded facility enables us to help them achieve this.”
The manufacturing facility upgrade has led to an extension of the factory building, new meat handling system, installation of a second high-speed filling line, robotic loading and unloading system and a robotic palletiser.
The fully automated process, using the latest technologies, has increased the speed and efficiency of the overall production process, boosting production capacity and making the company more competitive in the process.
A high level of care and attention is given to the manufacture of Naturo dog food throughout every stage; from sourcing raw materials to delivery to customers. The process is audited externally by the British Retail Consortium (BRC) and Naturo’s quality systems comply with the best as their “A grade” status confirms.
This investment also echoes Naturo’s commitment to strive to provide an excellent level of service to existing and new customers.
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