Leading raw dog food brand Paleo Ridge recently launched its new ‘Donate Raw to Paws in Need’ initiative. This gives customers the online option to make a charitable donation of £4.55, the equivalent of 1kg of raw dog food.

Each donation made will be doubled at no extra cost by Paleo Ridge, with the aim of providing an abundance of healthy, nutritious meals to dogs in need.

Paleo Ridge is teaming up with various UK shelters to organise raw dog food deliveries to ensure hundreds of dogs are well fed. This includes the brands long-term charity partner Many Tears Rescue.

The company is also inviting customers to nominate other charities via the Paleo Ridge social media channels.

Esther Logue, Content and Communications Manager of Paleo Ridge, said: “Figures have shown that more than 3.2 million pets were brought during lockdown, many dogs have since been abandoned. Charities have seen a huge influx in unwanted pups, which of course comes with the need to fund many more mouths to feed. 

“We are very excited to be working with animal charities on the Donate Raw to Paws in Need campaign. Having worked with Many Tears Rescue for over six years, we look forward to continuing to our partnership with them and introduce new partners too, thus helping hundreds more dogs around the UK have access to species appropriate food.”