Pooch & Mutt featured in the Telegraph for unique marketing strategy
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Pooch & Mutt was featured in the Business section of the Telegraph last Friday (January 22).
The article focused on the company’s unique marketing strategy of collaborating with other likeminded, British brands to achieve their mission of helping dogs lead happy, healthy lives.
It highlighted Pooch & Mutt’s collaboration with Shaken Udder, makers of natural, British milkshakes. Both companies are proud to not use any artificial colours, preservatives or flavours in their products.
Jodie Farran, co-owner of Shaken Udder, said: “Though our products are very different, our companies share similar backgrounds and business ethos. We’re both similar-sized companies that were created from a drive to produce high-quality products for a specific market." Pooch & Mutt look to find other companies who create premium, natural and ethical products regardless of their sector to partner with for social media partnerships.
Passion is a key component of any collaboration and a desire to produce superior products for the British population.
Samantha Southwell, Pooch & Mutt’s Communication Coordinator, added: “We are very pleased to have been featured in the Telegraph and represent the UK pet industry. It was a big win for new, British brands who aim to create premium products in their sector." Pooch & Mutt’s bestselling range of grain free, natural and ethical foods are available in five varieties to help with specific problems dogs may have including Calm & Relaxed, Fresh Breath, Move Easy, Slim & Slender and Health & Digestion. The foods are available in 2kg and 10kg bags. To read the full article click here
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