In This Issue
Podium Pet Products achieves King’s Award for Enterprise
Little BigPaw awarded Kings Award for Enterprise
Lintbells wins prestigious King’s Award for Enterprise
Pets at Home relaunches brand with new identity
Paleo Ridge launches new Classic Bone Broth range
UK charities win Purina BetterWithPets Prize 2023
Organisers plan for biggest-ever PATS show
UK dog food firm acquires Polish company
Jollyes’ 1,000th colleague appointed to run new store
Pet retailer reacts to emergency alert broadcast
Double delight for specialist pet PR company
Former director of Natusan launches cat care brand
Boredom-busting chews from Natural Cornish Pet
Forthglade sign TV’s Dr James Greenwood as ambassador
PIF releases Business of Pets Conference agenda
Get your own copy of Pet Trade Xtra
Pets take priority when it comes to home improvements
RVC helps dachshund injured by bike collision
bira throws support behind tackling violence campaign
Award-winning brand extends team
Cat narrowly avoids losing leg after mysterious accident
The best of last edition of Pet Trade Xtra
Pet food brand switches to Amazon distribution
Birmingham’s new £10m pet hospital reaches fit-out stage
Entries invited for prestigious PetQuip Awards 2023
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Paleo Ridge launches new Classic Bone Broth range

 

The UK's most accredited raw dog food producer has extended their popular Classic range to include three flavours of bone broth – beef, chicken and lamb.

 

Classic Bone Broth products are single protein, made exclusively with natural ingredients, continuing Paleo Ridge’s aim to promote healthy dogs through a natural diet.

 

The recommended retail price for the product, which will be available online and through independent stockists is £8 for 400ml, with an introductory price of £7 until the end of May. 

 

Will Green, Director of Sales and Marketing at Paleo Ridge, said: “This has been a long time in development, perfecting this range of products, and we are thrilled to be adding Classic Bone Broth to the Paleo Ridge range.” 

 

Esther Logue, Content and Communications Manager st Paleo Ridge commented; "Our range of bone broth is naturally mineral rich with essential vitamins, amino acids and fatty acids to keep your pets at their optimum. Bone broth is pressure cooked using the finest cuts of bones to produce a product high in protein, gelatin and collagen.”

 

 "Bone broth has proven results in reducing inflammation, strengthening bones whilst improving gut and skin health. It is great for pets with sensitive stomachs as the amino acids and gelatin support healthy bowel movements. Our customers can also feed their cats too, meaning even more furry family members are enjoying the benefits of Paleo Ridge." 

 

TV and radio personality Anna Webb is a qualified canine nutritionist and dog expert. Anna is a raw feeding advocate and feeds her dogs Prudence and Mr Binks bone both on a regular basis. 

 

Anna explained: "I like to think of Bone Broth as a ‘cellular energy drink”. Dogs need to stay hydrated. A lot of their water intake should be through their food, which is not easy if feeding a dry kibble diet! Broth offers an ‘Isotonic’ delicious, healthy and species appropriate drink.”

 

"It is packed with electrolytes: minerals like sodium and potassium that make it more effective at hydration than water alone. Broth’s palatability encourages dogs to drink on hot summer days, helps dogs in recovery, or post-surgery to replenish body fluids. Performance and working dogs benefit too, as do ’seniors’ needing extra support, as bone broth contains calcium and glucosamine sulphates for joint health.”

 

"It’s an ideal first food following an illness, or tummy upset as its simply concentrated bio-available liquid nutrition. It promotes a healthy gut, and immune system as it contains key amino acids / proteins like Glycine, which decrease inflammation and build tissues in the gut lining. Packed with minerals including silicon, sulphur, magnesium and phosphorus, It can tempt the fussiest eaters to tuck into their food, or it’s just a healthy refreshing drink to boost optimum wellness." 

 

To find out more about Paleo Ridge go to www.paleoridge.co.uk

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