In This Issue
Pet food manufacturers hit back at criticism
Raw Treat Pet Food Ltd recalls products over health risk
Call for urgent review of animal activities licensing
Pioneering Pawfect Foods set to hit the UK pet market
Excitement builds as PATS Telford gets set for epic show
Supreme drives cross category sales with treats value-add
Innocent launches British Air-Dried Complete Food
Measuring water quality in line with DEFRA guidelines
Police Dog awarded animals’ George Cross
Two miracle pets who dodged death by a whisker entered into national competition
Sales of pet cooling range take off during recent heatwave
Help owners to keep canines cool this summer
PetQuip Awards-nominated Trespaws introduces dog cooling vests
Get your own copy of Pet Trade Xtra
Plans to replace popular pet shop with cafe
Pets at Home vet kicked and stamped on dog in fit of rage
Pet retail assistants seek field sales roles
Nutriment is leader of the pack on ‘All About Dog Food’ supersite
Discover Tonka Toys for dogs
Pet firm reaches regional finals of NatWest Great British Entrepreneur Awards
See CSJ’s ‘A Way with Dogs’ - series 2
The best of the previous Pet Trade Xtra
Smart Garden Products launches new pet division
Dog food labels too hard to read for half of Brits
Pets at Home criticised by bird welfare group
National campaign to promote responsible dog walking
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact neil.pope@tgcmc.co.uk for all editorial matters.



Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Nutriment is leader of the pack on ‘All About Dog Food’ supersite

Nutriment, an innovator in the formulation and production of raw pet food, is proud to be ranked as the highest rated dog food – across all categories – on the UK’s number one dog food advice and rating website, All About Dog Food.

Established in 2011, All About Dog Food’s creator, David Jackson, intended to create a one-stop- shop platform for dog owners who want to know more about their dog’s food. It is completely independent and provides reviews, tips, advice, information and more to its 90,000-a-month visitors. Following a career in canine nutrition, David’s primary objective is to ensure that dog owners across the country are able to make the most informed decision when it comes to the food they give their dogs.

Nutriment’s core product range – with adult, puppy and senior varieties – is the only dog food which has been awarded the maximum nutritional rating of 100%. The nutritional rating represents how beneficial the food is expected to be for the majority of dogs. Foods and ingredients are scored according to a number of criteria, including bio-appropriateness, quality and bio-availability of nutrients, quantity of ingredients or class of ingredients, synergies between specific ingredients, the nutrients they contain and even dog food production methods. More information on the algorithm used to calculate nutritional ratings is available at AllAboutDogFood.co.uk.

“It goes without saying that creating the highest quality raw pet food is a passion for all of us here at Nutriment. As a team of true dog lovers, being able to create raw food which contributes to the health and happiness of our pets is really rewarding,” comments Ryan Winwright, Trade Manager at Nutriment. “Continuing to be recognised for what we do and how we do it is something that makes us all very proud and drives us to continue our commitment and dedication to this industry.”

The recently-launched Nutriment Support range has also been given a very high introductory ranking, with a nutritional rating of between 94-98%. The support range is specifically designed by Nutriment’s in-house nutritionists to provide nutritional support for ongoing canine health concerns and has recently won the New Product Award at PATS Sandown. The range is available in 5 varieties: Low Purine & Phosphorus (98%), Liver (97%), Recovery (96%), Kidney (96%) and Light (94%).

In the seven days leading up to the publication of this release, over 2000 people have viewed the product page of the Nutriment Adult products – making it the most viewed product page across the site. The review given by All About Dog Food is hugely complimentary: “I'm not sure there are enough superlatives in the English language for Nutriment. Each of the Nutriment adult varieties contains a whopping 85% high grade, British meat. Nutriment is not only grain free, it also doesn't contain any carb alternatives like potatoes, lentils or even peas. Instead, Nutriment uses an excellent array of top- end vegetables. The range and quality of the nutritional supplements is really second to none. Naturally, Nutriment is free from anything remotely controversial and is completely hypoallergenic making it suitable for even very sensitive dogs. Conclusion: Nutriment is raw feeding at its very best.”

Later this year, Nutriment will be exhibiting at PATS Telford and taking part in the PetQuip awards, which is in association with the trade show. The team are hopeful that the success and positive reception that the Nutriment portfolio continues to receive will extend to this event.

Facebook Twitter LinkedIn