Natures Menu, the UK’s number one and Europe’s leading expert in raw and natural pet food, had another incredibly successful Crufts this year. 

The popular ‘Pick up a Poo’ competition gave guests the opportunity to take home a nutritious Natures Menu meaty treat for their dog simply by picking out the ‘perfect poo’.

On the True Instinct side of the stand, the ‘Wagging Tail’ activity saw guests challenged to place magnetic emoji answer badges on the ‘Telling Tails’ board, guessing what mood each wagging tail represented in order to win one of True Instinct’s revolutionary new Freeze Dried products.