In This Issue
Revealed: Top 100 pet industry news stories of 2022
Most clicked item in Pet Trade Xtra
Merry Christmas to all Pet Trade Xtra readers
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Pet tech brand sets ambitious targets for 2023
Pets at Home launches pet food donation drive
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Father Pup-mas hands out treats at pet store
Animology strengthens range with three new products
Dorwest Herbs Foundation donates £6,000 to charities
WildWash and dog fashion firm create new product
Ruffwear ambassador delivers Christmas ‘miracle’
Innocent Hound strengthens 1.5kg air-dried food range
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Pets at Home appoints ex-Asda CEO to board
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Forgotten Felines: Black cats failing to find home this Christmas
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UK pet firm grows globally with US acquisition
Pet superstore wins prestigious business growth award
PIF launches cost-saving fuel card for members
Award-winning product featured in Regents Street store
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Innocent Hound strengthens 1.5kg air-dried food range

 

The Innocent Hound has expanded its 1.5kg pack offering with two additional flavours of the award-winning air-dried dog food.

 

The range will now also include popular flavours, British Duck and Gourmet Chicken Hotpot.

 

Founder Chloe Heaton commented: “Following the successful launch of the three flavours in August, we wanted to offer more choice to retailers whilst we’re busy working on new varieties.”  

 

The 1.5kg pack range is now available in 5 flavours, British Duck, Gourmet Chicken Hotpot, British Lamb Casserole, Wild Salmon Fishcakes and British Beef Stew. The recipes are all grain free, single protein and made with freshly prepared, raw British meat or MSC fish.

 

The Innocent Hound’s air-dried food is handcrafted in Yorkshire using a bespoke air-drying system.  The raw ingredients are not exposed to heat above 40°C and so the nutrients and vitamins are maintained. The result is a semi-moist, great tasting feast that offers the benefits of feeding a raw diet, with the convenience of a kibble.

 

The food is suitable for both adult dogs and puppies from eight weeks.  The packaging is 100% recyclable and includes a resealable pouch which keeps meals fresh for up to eight weeks once opened.  The 1.5kg pack has an RRP of £23. 

 

For a sample and more information please contact woof@theinnocenthound.co.uk.

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