Krka UK has launched Pet Shield, a new umbrella brand that brings together its trusted flea and worming products under one clear, customer-focused identity.

With bold packaging, clear messaging built around pet lifestyle needs and a focus on affordability, the refreshed Pet Shield range makes it easier than ever for owners to choose the right parasite protection for their dogs and cats.

While the formulations remain unchanged, the updated packaging introduces vibrant, colour-coded designs for easy species and size recognition. Simple iconography and lifestyle-led messaging help pet owners confidently choose the right product for their pet. The refreshed design also gives retailers a visually unified range that’s easier to merchandise and more impactful in store.

The range includes Flea Screen Combo spot-on and Worm Screen tablets for both cats and dogs. Flea Screen Combo provides insecticidal activity against adult fleas and inhibits the development of flea eggs, larvae and pupae. It is also licensed for the treatment of ticks and lice. Worm Screen tablets, deliver broad-spectrum worming treatment against roundworm, hookworm, and tapeworm, with easy weight-based dosing.

To support different household needs, the Pet Shield range is available in a variety of pack sizes, offering flexibility and value for both single and multi-pet homes.

Flea Screen Combo for cats is also iCatCare Easy to Give approved - a trusted endorsement that recognises the product’s user-friendly pipette design, specifically developed to simplify application. This ease of use is a key differentiator for pet owners looking for stress-free treatment options. 

“In a competitive retail space, strong design and clear messaging make all the difference,” says Linda Buckle, Animal Health Brand Manager for Krka UK, the parent company for the Pet Shield brand. “This update makes it easier for customers to find what they need, while giving retailers a refreshed range that stands out, supports education and drives trust at the point of purchase.”  

The rebrand is supported by a full suite of point-of-sale materials to help retailers drive awareness and support customer education. These include new shelf displays, in-store product guides and other training resources.

A newly refreshed Pet Shield website also provides accessible product information and practical advice to help pet owners make informed treatment choices based on their pet’s lifestyle.

Retailers interested in learning more about the Pet Shield range can contact Krka UK at animalhealth.uk@krka.biz