In This Issue
Arden Grange marks 30th anniversary with new launch
The Buffalo Co. charges ahead with nationwide launch
Disabled rescue dogs helped through heatwave
Launch of Garden Bites Small Animal Treats
The Paws Lab launches two new game-changing products
Celebrating 10 years of treating happy dogs
Get your own copy of Pet Trade Xtra
New clinically accurate veterinary stock image library launched
Lords Committee opens inquiry into Pet Parasite Medication
Nearly nine in 10 independent retailers say theft has got worse
Jollyes Pets opens new store in Kidderminster
Beacon Barkers launches live kennel viewing service
Zooomy launches new app to help dog owners monitor joint health
The best of last edition of Pet Trade Xtra
Pet shop director jailed for sex attacks
Independent pet store wins best new business award 
More than 1,000 pet toys appear at Tower Bridge
Pets at Home’s new CEO praises group’s progress
The Nutriment Company buys Yorkshire Raw Feeds
Winner announced for Innovation Award 2026
PIF conference focused on ‘Building Resilience’
Honeyfields rebrand offers better shelf impact and margins
Independent pet shop set to close after six months
IFD Group secures BRCGS accreditation as freeze-dried pet food demand soars
Canagan launches new dog treat line
Adopting a retailer-friendly strategy pays dividends
Purina Europe re-launches GOURMET Perle
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The Buffalo Co. charges ahead with nationwide launch

The Buffalo Co. has strengthened its position as one of the UK's fastest-growing natural pet brands with the nationwide launch of its natural dog treat range into Jollyes stores across the country.

 

The launch sees Jollyes customers gain access to The Buffalo Co.'s complete range of premium, single-ingredient buffalo treats, including its hugely popular low-odour chews and innovative Gently Dently dental treats, designed to support canine dental health while providing a long-lasting, natural chew experience.

 

The latest rollout builds on an already successful partnership between the two businesses, with Jollyes currently stocking The Buffalo Co.'s market leading ThermaCool Bowl range. The retailer is also set to introduce the brand's highly anticipated Poppy Bowl Collection, further expanding its commitment to the rapidly growing Buffalo Co. portfolio.

 

The national launch represents another major milestone for the Warwickshire-based company, which has seen significant growth across the UK and international markets over the past 12 months.

 

Jonathon Moyce, Managing Director of The Buffalo Co., said: "We are incredibly proud to see our natural treat range launch nationwide with Jollyes. To secure additional listings with one of the UK's leading pet retailers is a fantastic endorsement of both our products and our brand.

 

"This is another significant step in our growth journey and demonstrates the confidence that major national retailers have in The Buffalo Co. We have worked tirelessly to develop a range that delivers outstanding quality, strong consumer demand and excellent value, and it is fantastic to see that recognised at a national level.

 

"Our ambitions are clear. We want to continue building The Buffalo Co. into a leading global pet brand, and partnerships like this help accelerate that vision."

 

The company also recognised the vital role played by DECCO, its exclusive UK distribution partner, in supporting its expansion.

 

"The support from DECCO has been instrumental in helping us achieve this growth. Their commitment to the brand, industry expertise and nationwide distribution network have helped create opportunities with key retailers and have played an important role in making this launch possible."

 

With listings continuing to grow across major retailers, garden centre groups and pet specialists, The Buffalo Co. continues to invest heavily in innovation, product development and supply chain excellence as it cements its reputation as a leading force within the natural pet sector.

 

From its premium natural buffalo treats to its innovative feeding accessories, The Buffalo Co. remains focused on delivering products that improve the lives of dogs while offering retailers high-performing, category-leading solutions.

 

Contact: info@thebuffaloco.co.uk

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