The winners of the Pet Vision Awards – recognising the most innovative and original products in the pet food and pet care sectors – were revealed at Zoomark 2025.
Selected by a panel of international pet industry journalists, the awards honour the products and services that best embody the four key megatrends shaping the future of the pet industry.
The winners in each category, presented by Paola Cane, CEO of MiaSolution, were:·
Representing the Value for Money megatrend, which identifies products and services with a high quality-price ratio, VisioFocus Animal by Tecnimed S.r.l. claims the first prize: a contactless infrared thermometer that measures pets' temperature directly from the eye, combining precision and practicality with excellent value for money.
Lunch Boxes for Dogs & Cats by Viozois Sa, the pet food range presented in an original 100% recyclable lunch box, free from composite materials, combining environmental sustainability, ease of use, and optimal food preservation, wins among the products and services that stand out for environmental sustainability and social responsibility (Green Transition).
For the Brain & Health megatrend, which gathers products that promote the psychophysical well-being of animals, including cognitive and behavioural development, the winner is Natsbi Steamed Dog by Gosbi Pet Food: dog food with a high percentage of meat or fish (85–90%), gently steamed to preserve nutrients, without the need for refrigeration or freezing.
Finally, topping the podium in the Mini Mania category, dedicated to products and services designed to meet the specific needs of small pets, is the Linea Fieni by Mantovani Pet Diffusion Srl: a range of natural hay and snacks for rodents, made with plant-based ingredients and sun-dried hay, designed to provide nutrition, dental hygiene, and behavioural stimulation for small animals.
With the Pet Vision Awards, launched in the previous edition, Zoomark continues to celebrate innovation and the evolution of the pet market, spotlighting cutting-edge solutions that improve the lives of companion animals and respond to new consumer demands.
