In This Issue
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Frozzys expands award-winning Yogurt Squeeze range
Pet business owner excels as a young entrepreneur
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
EzyDog UK launches heavy-duty adjustable dog seatbelt
How your customers can attract secretive birds
Waita Pets' Freeze-Dried Complete Food now available
Lily's Kitchen brings Christmas cheer with charity pledge
Get your own copy of Pet Trade Xtra
Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Lop-eared rabbits confirmed at highest risk of hidden ear disease
Independent retailers welcome Winter of Action to tackle high street crime
Pullin Power on top
The best of last edition of Pet Trade Xtra
Team of experts aim to shape future of pet nutrition
The PetFellas announces strategic partnership with Boost Pet UK
Online pet retailer boosts next-day delivery offering
New treats designed to change way dogs are rewarded 
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Frozzys expands award-winning Yogurt Squeeze range

 

After the overwhelming success of award-winning Happy Gut Yogurt Squeeze, Frozzys has added to the range with Happy Gut Yogurt Squeeze – Chicken.

 

Designed for daily use, the new variety maintains the same commitment to quality and transparency that made the original range a favourite among retailers and pet owners alike. 

 

Happy Gut Yogurt Squeeze is 0% fat, contains no added sugar and is lactose free. It has been developed to:

  • Support a healthy gut
  • Help strengthen the immune system
  • Support nutrient absorption
  • Prebiotic effect
  • Reduce poo odours

As pet owners continue to demand treats that do more than satisfy cravings, the market for functional pet products has grown exponentially. Responding to this shift, Frozzys has developed a formula that combines irresistible real chicken flavour with key nutrients known to support joint health - including collagen, chondroitin and essential omega fatty acids.

 

“The response to our existing range has been incredible,” says Jackie Kirk, Head of Frozzys. “Consumers are looking for treats that are not only delicious but beneficial. Our Happy Gut Yogurt Squeeze - Chicken brings together the taste dogs love and the functional support owners appreciate - especially for breeds prone to joint issues or ageing mobility concerns.”

 

Retail partners can expect strong demand, with early trials showing high repeat purchase behaviour – especially among owners of medium-to-large breeds and senior dogs.

 

The new flavour is available to order now, with point-of-sale materials, promotional support and digital assets provided to retailers. 

 

For more information reach out to Frozzys directly at sales@frozzys.com

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