In This Issue
TV wildlife expert backs up Natures Menu research
Naturo launches free meals for dogs initiative in pubs
Pet shop worker thought to be Britain’s oldest full-time female employee
Exciting and unmissable attractions at National Pet Show
Beaphar take on the ultimate cycling challenge for charity
Holly House Veterinary Hospital opens branch practice
Pet accessories firm Henry Wag undergoes rebranding
Helping potential pet owners find the right breed
Protect mans’ best friend from lungworm
New look, new Glee
Peckish gets ready to ‘unlock’ birdcare
Get your own copy of Pet Trade Xtra
AATU launches new addition to its range
The Dog Treat Company makes debut at Farm Shop & Deli Show
Kizzy 'calms down' and passes KC Bronze test
Mystery campaigner gives out free poop bags
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Helping potential pet owners find the right breed


Eukanuba has introduced Breed-o-pedia, an online tool that advises on the different breeds available, the lifestyles they are most suited to, and the premium nutrition needed for visible benefits with a lifelong impact.

Providing a wealth of information, Eukanuba’s Breed-o-pedia allows users to search by breed name, size, and type allowing them to find the right breed for their lifestyle and living arrangements.

Commenting on the launch, Kellie Ceccarelli said: “Dogs make a great addition to the home but it’s important to help potential owners ensure that the breed they choose is suited to them.

"Puppies might look small but some dogs like the Saint Bernard can grow to a large size and therefore aren’t suitable for flats or smaller homes.

"Others, like Huskies and Border Collies, require a lot of exercise so aren’t the best choice for those who are away a lot in the day or are less mobile.

"By helping to support customers with sound advice you’ll not only ensure a happy and healthy relationship between the owner and their dog but also pet welfare.

“In order for dogs to thrive it’s important that they are looked after in the best way possible. This involves owners giving them the care they need, exercising them regularly, ensuring they see the vet when needed, and providing them with a 100% complete and balanced diet that offers high quality chicken or lamb as its principle protein source, providing visible benefits with a lifelong impact, from puppy through to senior years.”

Eukanuba’s premium nutrition offers 100% complete and balanced diet tailored to suit various breeds, life stages, and lifestyles for visible benefits that last a lifetime.

For more information on Eukanuba’s Breed-o-pedia visit: www.eukanuba.com/breeds
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