In This Issue
Urgent action needed on pet business licensing
Nutriment Nuggets balance nutrition with convenience
My Anxious Dog founder wins top business award
Nature's Zest launches into pet market with cat products
Pet retailer reaches final of top SME event
Purina Europe launches transparent jelly-based cat food
Experience Zoomark without waiting around
London Pet Show Live set for London Olympia
YDOLO highlights the power of the ‘shroom’
WildWash announces grooming initiative
The Innocent Hound launches new online ordering platform
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Closing down pet shop blames high-street decline
Historic store's closure 'signals death knell for high street', warns retail body
Problem behaviours highlighted as pandemic puppies reach young adulthood
The best of last edition of Pet Trade Xtra
Pet health brand Omni wins £75,000 Dragons’ Den investment
The Nutriment Company acquires third business in 2025
Meatly launches world’s first cultivated pet food
Pooch & Mutt expands its portfolio with acquisition of BIOME9
Award-winning DotDotPet launches Mini Eco Towels
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YDOLO highlights the power of the ‘shroom’

 

YDOLO is harnessing the power of the ‘shroom’ to revolutionise canine diets. The superior quality dog food, which uses 100% natural ingredients, is turning the spotlight on the health benefits of medicinal mushrooms, as featured in its Wild Fish and Duck recipes.

 

They include shiitake and cordyceps mushrooms valued in traditional medicine for centuries for their health-boosting properties. Considered ‘superfoods’, they offer a range of shared benefits, supporting immunity, organ health, and overall vitality.

Key benefits of these mushrooms include:

  • Immune system support: packed with compounds like beta-glucans, zinc, and selenium, they strengthen immune defences, helping dogs combat illness and inflammation.
  • Enhanced energy and stamina: by improving oxygen utilisation and lung function, they support active dogs and boost energy levels.
  • Rich in antioxidants: neutralise harmful free radicals to protect cells from oxidative stress and promote healthy ageing.
  • Skin, coat, and joint health: nutrients like selenium and zinc promote a shiny coat, healthy skin, and support collagen production for joint health.
  • Organ protection: help shield vital organs like the liver and kidneys from oxidative stress and inflammation, promoting long-term health.
  • Heart and gut health: reduce blood pressure, improve digestion, and support overall metabolic function.

Said Gary Gilmore, owner of YDOLO UK and Ireland: “At YDOLO, we’re dedicated to bringing the very best of nature to your dog’s bowl. By including medicinal mushrooms in our Wild Fish and Duck formulas, we’re highlighting their transformative benefits and redefining what premium dog nutrition looks like.

 

“Mushrooms have become a ‘go to’ supplement for dogs but like all things, you can have too much of a good thing. Including safe amounts within a complete food takes away this worry for dog owners. There’s no measuring or having to add extras to the bowl, it’s all there within the recommended daily measures that you give your dogs for their meals.”

These carefully crafted recipes combine high-quality, single source proteins with fruit and vegetables in a 75/25 mix for a balanced, nutrient-rich diet for dogs of all breeds and life stages. Every ingredient is sustainably sourced and rigorously tested for quality and safety.

 

It undergoes a unique production process. The food is not extruded like most kibble but slow-cooked at low temperatures, then pressed – resulting in a softer, highly palatable food.

 

For more information on how to become a YDOLO stockist visit www.ydolo.co.uk or email info@ydolo.co.uk

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