Versele-Laga, a leading international manufacturer of premium nutrition and care products for pets, is strengthening its position with a refreshed range for dogs and cats. 

The Happy life dog range and the Lara cat range have undergone a complete makeover, with a focus on natural ingredients, delicious flavours and contemporary, sustainable packaging. 

At the same time, Versele-Laga is launching an entirely new snack line: Happy life Nomchies for dogs and Lara Bites & Pillows for cats. Perfect for four-legged foodies dreaming of their next meal or indulgent treat.

The revamped Happy life and Lara kibbles have been redeveloped according to the same principle. Both the dog and the cat food have been upgraded on four levels:

• Concept: contemporary, cheerful and playful – food that matches the lifestyle of today’s pet owners.
• Recipe: made with natural ingredients, rich in animal protein and free from artificial colourings. 100% complete and balanced, ensuring that every dog or cat gets exactly what they need to stay healthy and full of vitality.
• Palatability: irresistibly tasty in a variety of flavours. A culinary experience that supports health while delighting the taste buds.
• Packaging: resealable with Velcro and 100% recyclable, available in different sizes. Not only practical, but also ideal for keeping the kibbles optimally fresh.

On top of that, selected superfoods have been added, such as spirulina as a natural source of nutrients. The result? A complete and balanced menu that perfectly combines health and flavour.

In addition to the revamped meals, Versele-Laga is also focusing on snacks that complete the foodie experience. Here it’s all about irresistible taste and indulgence – with a healthy twist.

Happy life Nomchies (dogs): crunchy bites with a creamy filling, only 5 kcal each, available in five delicious flavours.

Lara Snacks (cats): healthy Pillows with a soft centre and crunchy Bites, made with natural ingredients and rich in animal protein.

These treats guarantee unparalleled healthy indulgence – ideal for not only delighting your dog or cat, but also giving them that extra daily health support.

With the introduction of Nomchies, Happy life is launching its very first snack range. From now on, dogs and cats can not only enjoy their daily meals, but also savour a tasty yet responsible treat.

“At Versele-Laga, we believe that food for dogs and cats can be so much more than just nutrition. With the revamped Happy life and Lara, along with our new snack lines, we give every four-legged friend the chance to enjoy natural ingredients, irresistible flavours and healthy indulgent moments,” says Sarah Lanckman, Corporate Brand Manager at Versele-Laga.