In This Issue
PATS Sandown sees 2.5% rise in visitor numbers
Pedigree Wholesale invests £1.1m in new fleet of trucks
COYA Pet seals deal on exclusive wholesale agreement
Eco-conscious litter firm’s £5,000 boost for animal charity
Pets Choice acquires Bob Martin brand ownership
Jollyes stores ban sale of rabbits over Easter
Impressive line-up of companies for new conference
Owners celebrate decade of running a century-old pet store
HayPigs! plays April Fools’ joke with new product launch
A network that puts pets and the community first
Pure Pet Food launches first renal recipe range
Multitude of British products to be exhibited at Zoomark
UK companies offered opportunity to exhibit at SuperZoo
Get your own copy of Pet Trade Xtra
Edinburgh pet store set to close
The Kennel Club receives Royal Prefix on 150th anniversary
Entries now open for PetQuip Awards 2023
PATS says a big ‘thank you’ to Pat
Mars to acquire global provider of veterinary diagnostic solutions
Owners ‘go without’ to care for pets during cost-of-living crisis, says research
Choc shock as dog eats mini eggs
Walking dogs less improves behaviour
The best of last edition of Pet Trade Xtra
New pet store owners set highest standards
Danish Design acquired by Swedish-based group
Turning from supplier into retailer with new pet shop
Take a look inside Jollyes new flagship store
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


HayPigs! plays April Fools’ joke with new product launch

 

Multi-award-winning small animal brand HayPigs! caused an April Fools’ stir on social media with news of the launch of a revolutionary new enrichment toy for cavies. 

 

The company announced it was switching attention from the guinea pig to its big cousin, the capybara! 

 

The capybara is world’s largest rodent and can reach sizes of 134cm long and 62cm tall, weighing in at an impressive 66kg. 

 

Chief Designer and co-founder Rik Cridland explains: “We’ve always fancied scaling things up a bit and when the opportunity arose to “think big”, we jumped at the chance! We thought it would be fun to scale up our top selling Cavy Cannonball™ for larger cavies – we didn’t want them missing out!”

 

The Capy Cannonball, featuring a 6ft long carbon fibre tilting tube, encourages inquisitive capybaras to climb inside the tube and slide out the other end. It can be positioned at the side of a pool or pond and used as a launch platform for swimming.

 

Rik continues: “Obviously, the frame is no longer plastic (like our original design), this just wasn’t practical given a capybara’s size and weight, so we had a steel frame fabricated instead. From what we’ve seen so far, the capybaras absolutely love the new play tunnel and use it every day! Enrichment is so important for small furries and indeed, bigger ones. Capybaras are intelligent and sociable creatures and are very playful by nature, so we had a feeling it would be a hit!”

 

The HayPigs! Capy Cannonball retails at £2,999.99 and will be available from June 2023. 

 

For more information, head over to haypigs.com. Interested stockists can contact HayPigs! via sales@haypigs.com

 

The social media post did come a disclaimer, revealing it was in fact a hoax.

Facebook Twitter LinkedIn