In This Issue
Record number of new products set to be unveiled at PATS 2025
Cloverleaf celebrates 40 years of excellence in aquatics
Pet tech firm wins six-figure investment to drive growth
Campaigner speaks out against Kennel Club guidance
Calls for better regulation of pet rescues
Chinese pet wellness brand launches in UK
Animal Focused Alliance expands pet business support
Mayfield launches new Working Wet Dog Food
Meet the real-life cat whisperer: the viral TikTok sensation transforming feline lives
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Plan to address presence of chemicals from flea and tick treatments in rivers
Beaphar launches pesticide-free parasite protection for birds
UK natural pet care brand steps in to help mistreated dogs
Independent retailers association welcomes Government's new product safety laws
Max tops the world…again!
The best of last edition of Pet Trade Xtra
Popular South London pet store set to close
Daughter takes over family petfood business
Pet-sitter on mission to achieve equal rights for cats
Arden Grange launches 'breakthrough' range
Johnson’s launches new Guardian plus Spot-on
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Chinese pet wellness brand launches in UK

 

LitPet, a pet wellness brand based in Traditional Chinese Medicine (TCM) and backed by scientific research, has launched a range of pet supplements in the United Kingdom.  

 

The range is designed to support digestion, immunity, stress relief, heart health, and overall wellbeing in our furry friends – with patented ingredients you won’t find anywhere else, sourced and manufactured right here in the UK. 

 

LitPet products have been crafted by expert vets and pet nutritionists to keep precision, safety, and science in mind for your pet.  

 

The range of four products retails from £35 and is available now in store and online at www.litpet.co/en-uk. It includes: 

  • Pawisitve Powder (£42 RRP): LitPet's award nominated calming supplement designed to help dogs stay relaxed and balanced – without drowsiness. It combines Traditional Chinese Medicine herbs like Schisandra and Valerian with clinically studied ingredients like Lactium and DHA. The result is a clinically proven gentle, effective formula that supports emotional resilience, reduces stress, and promotes overall wellbeing. Perfect for anxious, hyperactive, or easily stressed dogs.  
  • CardioPlus (£39 RRP): LitPet's heart health supplement specially formulated to support cardiovascular function in dogs. Developed by expert vets and pet nutritionists, it blends Traditional Chinese Medicine herbs like Hawthorn and Salvia with essential nutrients such as CoQ10 and Taurine. This synergistic formula promotes healthy circulation, supports heart muscle strength, and helps maintain energy levels – ideal for aging dogs or breeds prone to heart issues. 
  • ImmunoPro (£35 RRP): LitPet’s all-in-one immune and vitality booster, designed to support your dog’s natural defences, digestion, and overall health. It combines powerful TCM herbs like Astragalus and Ganoderma with key nutrients like beta-glucans and probiotics. It helps strengthen the immune system, enhance gut health, and improve energy – making it perfect for dogs under stress or needing daily wellness support. 
  • Body Balance (£38 RRP): A holistic formula for restoring internal harmony and promoting overall wellness in dogs. Developed by expert vets and nutritionists in the UK, it draws on Traditional Chinese Medicine principles – featuring herbs like Codonopsis and Atractylodes – alongside key nutrients that support metabolism, nutrient absorption, and organ function. Ideal for dogs with imbalances related to digestion, fatigue, or stress, the powder helps reset and rebalance the body for long-term health and vitality. 

LitPet made its European debut at Zoomark International 2025, after a well-received debut at Pet Fair Asia 2024 – where the business earned the Innovation Award for the brand, as well as their ‘Pawsitive Powder’ becoming a finalist in the UK PIF Innovation Award. 

 

Stephen Hu, LitPet founder, said: “LitPet is beautifully unique – meticulously developed in-house to mirror the way pets illuminate our lives. Each formula is a reflection of the light our pets bring us, crafted to help them thrive with natural care and scientific precision." 

 

LitPet is investing in marketing to launch the brand to the UK market and ensure it gets noticed by its target audience. The marketing campaign will consist of organic and paid social media, influencer marketing, PPC and PR. 

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