The Pet Industry Federation has announced an expanding programme of international opportunities for British pet businesses, including UK Pavilions at Zoomark 2027 and the new Spoga Dog trade show, alongside delegations and other initiatives designed to help companies explore overseas markets.

The programme will be delivered by PIF World, a new specialist company established to organise international exhibitions, delegations and market opportunities in association with PIF.

Taking place in Bologna from 11-13 May 2027, Zoomark attracts buyers, distributors and pet industry professionals from across Europe and beyond.

PIF World is developing plans for an enhanced UK hub at the heart of the Zoomark pavilion. Ideas include a dedicated showcase for innovative British products, shared meeting space, product demonstrations and co-ordinated promotion to increase visibility and generate leads for participating companies.

PIF World will also organise a UK Pavilion at Spoga Dog 2027 in Cologne. Powered by ZZF and co-located with Spoga Horse, the new B2B event will connect UK dog-sector businesses with buyers and decision-makers from Germany and the wider European market.

Nigel Baker, CEO of PIF, said: "PIF has long supported businesses across the UK pet industry and we now want to help more of them explore opportunities in international markets. PIF World has been established to provide the specialist focus needed to develop and deliver these overseas programmes, while continuing to work in close association with PIF.

"Zoomark is an important gateway not only to the Italian market, but also to buyers and distributors from across Europe and further afield. Spoga Dog provides an exciting new opportunity for British dog-sector businesses to connect with the German and wider international market. At both events, we want to create UK Pavilions that celebrate the quality, creativity and innovation found throughout the British pet industry."

The two pavilions form part of PIF World’s growing programme of international activity. This November, it is also co-ordinating a UK delegation to the China International Pet Show (CIPS) in Guangzhou, offering tailored introductions, pre-matched meetings and market insight for businesses interested in exploring opportunities in China. Plans are also continuing to be developed for a collective UK presence at Global Pet Expo in Orlando.

Businesses interested in Zoomark, Spoga Dog, CIPS, Global Pet Expo or other international opportunities are invited to meet the PIF team at PATS Birmingham. The team will be available on stand B61 to discuss the programme and hear companies’ ideas about how the new UK hubs can best showcase British pet industry innovation.

Further information and expressions of interest are available at pifworld.uk or by emailing events@pifworld.uk.