In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
Get your own copy of Pet Trade Xtra
Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
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Record-breaking WHIMZEES triumphs at Crufts


With its eye-catching stand, free expert dental check-ups and innovative product range, WHIMZEES all-natural daily dental chews has enjoyed a hugely successful Crufts, exceeding all expectations.


The brand, which stood out in bold WHIMZEES green and with a dedicated dental check-up zone, as well as a WHIMZEES shop, sold in excess of 100,000 chews during the show, and was visited by over 10,000 people across the event’s four day duration.


“Reaching a milestone of over 100,000 dental chews sold has gone way beyond what we expected.  We had to turn on extra last minute stock delivieries due to popularity of the product with Crufts visitors.  We were delighted with the customer reaction to the brand, and the amount sold is proof of a highly successful show,'” says Ken Davies, Sales Director at Kennelpak, the UK and Ireland’s exclusive distributor of WHIMZEES dental chews.



In addition to high sales and visitor numbers, the WHIMZEES stand also hosted scores of dogs as they received free dental check-ups from global expert vet, Dr. Danielle Bernal.


Dr. Bernal looked at the teeth and mouths of dogs ranging in size from the dachshund to the golden retriever, all happy to be checked over so that expert advice could be passed on to their owners.


And, despite being at an event full of championship dogs, Dr. Bernal estimated that over 80% of the dogs seen at Crufts showed some early signs of dental disease, proving that all dogs need extra daily care and attention for their teeth and gums.  


Dr. Bernal says: “In today’s ever hectic lifestyle, keeping on top of your pet’s teeth can be tricky. However, regular dental check-ups at your vets, combined with home brushing and supplemented by a scientifically-proven daily dental chew like WHIMZEES; makes for the perfect combination to looking after dogs’ teeth – whether they are championship breeds or not!”


“Kennelpak is really enjoying working with WHIMZEES and helping to grow the brand here in the UK. It’s been a great team effort - combined with the WHIMZEES team’s enthusiasm and fun, positive approach - that’s resulted in such a successful Crufts this year,” concludes Ken Davies.


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