Retailers, responding to customer demand for healthier dog food, are now able to stock a new range of entirely grain free, natural products from leading manufacturer Town & Country Petfoods.

Following the success of HiLife ‘It’s only natural’ for cats, the firm has developed a brand new product range for dogs.

With a choice of six wholesome recipes, from Chicken Breast with Salmon and Potato to Chicken Breast with Sweet Potato and Kale, each dish is hand-prepared in jelly, sauce or broth.

Based in Melton Mowbray, family-run Town & Country Petfoods took inspiration for the range from the market town’s rich culinary heritage – and it is now on sale from wholesalers.

Each hand-prepared dish contains only natural ingredients and is completely free of grain, soya, fillers, genetically modified organisms, artificial colours, flavours and preservatives. Gently-steamed to retain maximum flavour, the products are made from flaked chicken breast with vegetables and other tasty natural ingredients such as salmon or dolphin-safe tuna.

The products are available in single 100g pouches, as well as five or 18-pouch variety packs (RSPs are £1, £4.80 and £16 respectively).

Peter Parkinson, marketing director at Town & Country Petfoods, said: “Sales for our ‘It’s only natural’ cat food range are going well, and I’m confident we will continue this success in the dog food market.

“Retailers continue to tell us their customers want natural products, so I’m delighted that we are helping them keep up with this demand. In the same way that consumers are becoming more conscious about their own diets, they are increasingly aware of what they are feeding their pets.  

“Quality of ingredients has always been there from day one for Town & Country Petfoods and this range is truly exceptional. In fact, we found these kitchen table ingredients irresistible ourselves in taste tests!

“The new packaging is very eye-catching and features a new lovable HiLife dog, which gives it instant shelf appeal.

“As well as being completely natural, each pack is conveniently sized, making it is easy for consumers to measure out the right portion. The variety packs are also great for dogs who have something different to look forward to!”

For further information on Town & Country Petfoods, including its full range of HiLife products, visit www.hilifepet.co.uk