WildWash, the UK-based natural pet care company, has been awarded Ethical Accreditation and officially ranked #1 Ethical Pet Grooming Brand, achieving an exceptional GSG Ethical Score of 98.

This independent recognition places WildWash significantly ahead of many well-known pet grooming brands within the sector. Publicly available industry comparisons show that other established brands score substantially lower, with some receiving scores around 65 and without Ethical Accreditation.

The ranking, published by The Good Shopping Guide, evaluates brands across key ethical criteria including transparency, environmental impact, animal welfare, supply chain responsibility and corporate governance.

WildWash’s score of 98 reflects its long-standing commitment to:

• Full ingredient transparency across every product
• 100% pure essential oils
• No parabens, phthalates, phosphates, petrochemicals, sulphates or PEGs
• Cruelty-free formulations with no animal testing
• Responsible and ethical business practices

Founder Jane Cooper said: “We have always believed that ethics should be the foundation of pet care, not an afterthought. Achieving a GSG Ethical Score of 98 and being recognised as the #1 ethical pet grooming brand confirms that our commitment to transparency and integrity truly sets us apart.”

As consumer awareness around ethical purchasing continues to grow, independent scoring systems are becoming increasingly important in helping customers make informed choices. The noticeable difference between WildWash’s score of 98 and lower-scoring competitors highlights the importance of measurable standards within the pet care industry.

Consumers and industry professionals can review the full ethical rankings and brand comparisons via The Good Shopping Guide here:
https://thegoodshoppingguide.com/subject/ethical-pet-grooming/

More information about WildWash’s ethical commitments and full ingredient transparency can be found at: www.wildwash.co.uk

Dog expert Anna Webb has launched a podcast with Škoda UK - dog advocates and automotive sponsor of Crufts for the fourth consecutive year - to offer advice aimed at improving the behaviour of canines that struggle in the car. The Doggy Boot Camp podcast launched on Spotify yesterday.

The podcast is designed specifically with nervous pooches in mind, offering six episodes of practical, easy-to-follow training techniques that transform the car boot from a stressful space into a calm, confidence-building environment for our furry friends. Suitable for all breeds, the series helps owners tackle car journey chaos and build better travel behaviour.

Webb’s advice tackles the key challenges many owners face when travelling with their dogs, from reluctance to get in the car and overexcitement, to motion sickness and separation anxiety. Guiding owners through building early confidence, Doggy Boot Camp teaches owners to help dogs to settle calmly during journeys and introducing clear, consistent cues that reinforce positive behaviour.

Anna commented: “Many dogs acquired during the pandemic – or those who simply lived through it – are now displaying deeply ingrained travel-related behavioural challenges, with the car often acting as a trigger for anxiety or over-excitement. Even today, with hybrid and home-working lifestyles, dogs have experienced unpredictable routines, prolonged close contact with their owners and limited opportunities for socialisation - leaving many hyper-dependent and uneasy in unfamiliar environments.

“With the right structure, training and guidance, the car can become a calm and secure space for dogs, helping them to feel more relaxed and travel safely, ultimately allowing them to enjoy the ride, which in turn makes journeys more pleasant and stress-free for the driver!”

The podcast comes as dog-owning drivers admitted to resorting to creative coping strategies, with many even turning to bribes to get their dogs in the car. Top techniques include giving them food/treats (22%), bringing their bed or favourite toy in the car (20%) and playing music they know their dog likes (8%) - because nothing says “road trip” like snacks and a tailored playlist. On the road, precautions range from using a dog seat belt (30%) and offering snacks (19%), to soothing their dog while stationary (17%) and even turning to calming sprays or scents (5%), all in a bid to keep things paws-itively peaceful.

The research of 1,000 respondents highlights the true scale of the challenge dog-owning drivers are facing. Almost half (46%) admit to giving their pooches a pep talk and chatting to them to soothe their worries – the most common signs of anxiety being panting excessively (22%), crying (15%), and barking/howling (8%). Others reported muddy paw prints (30%) and chewed interiors (5%), reinforcing concerns about both safety and vehicle damage. And this doesn’t just impact the car, but the owners and drivers themselves, with almost a quarter feeling concerned (10%), stressed (8%), nervous (5%) and even scared (1%) of their dogs being in the car with them while they drive.

Looking under the bonnet, it’s clear that Brits have not set themselves up for success for driving with their furry companions. Almost three quarters (71%) have never trained their dog for time on the road, meaning most of us are winging it when it comes to woofers on wheels. Nearly three in ten (29%) have even gone so far as to avoid taking their dog out in the car altogether due to concerns around behaviour. Whilst the issue is clearly affecting us, more than a quarter (27%) still travel with their dog multiple times a week, with 1 in 10 even admitting to letting them ride shotgun. 

Digging deeper into the data, one in six (17%) admit that the pandemic negatively affected their dog’s behaviour, with 70% attributing that largely to the fact that dogs couldn’t socialise with other dogs. Half of Brits also think them not being able to socialise with other people also impacted their dog’s behaviour, with 30% believing they developed separation anxiety, creating a generation of lockdown lapdogs.

Kirsten Stagg, Head of Marketing at Škoda UK, said: “As proud automotive sponsors of Crufts for the fourth consecutive year, we understand how important dogs are to family life in the UK. Our Doggy Boot Camp podcast is a fun but practical way to support dog-owning drivers, while showcasing the versatility and space that make Škoda models so well suited to everyday adventures.“

As well as expert training advice, Škoda models offer the practical space to make every journey smoother. Designed with real life at the fore, the boot space of a Škoda ranges from the Kamiqs’ 400 litres to the Kodiaq’s 2,105 litres; the range has space to fit every breed of dog, from a teacup Chihuahua to two gentle giant Great Danes, with room to spare, making sure both man and man’s best friend can travel comfortably.

The Doggy Boot Camp podcast by Crufts 2026 automotive sponsor, Škoda, is available now on Spotify here.

Pet retail group Jollyes opened its latest superstore in Whitehaven on Friday to take its number of outlets to 120.

The store was officially opened by Fergie a retired explosive search dog and Arya a patrol dog from National Foundation for Retired Service Animals. They were accompanied by Mayor Raymond Gill. 

Over the past three years Jollyes has almost doubled the number of stores across the UK, becoming a clear challenger brand in the UK pet retail market. It was named as one of The Sunday Times’ best big companies to work for in 2024, and in 2025 won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.

So far this year, Jollyes has opened stores in Blackpool and Ponders End, and now in Whitehaven.

The team at multi-award-winning Northamptonshire-based collar, harness and lead manufacturer, Trinkety Paws, have been busily preparing to launch their new designs on their stand at Crufts (hall 2 stand 156).

Trinkety Paws was recently recognised by The Independent newspaper in their IndyBest column for their Splattered Biothane Dog Lead and Biothane®  Dog Training Lead with both products coming in the top ten dog leads which were tried and tested by industry experts.

According to company founder, Nadine Berger, their stand at Crufts which will be their largest ever at the show and will focus on their core Trinkety Paws range of premium waterproof BioThane® collars and leads, their Easyfit Harnesses, and their Premium Rope Collection.

In addition to their existing range, Trinkety Paws will also be launching 3 brand new collections at Crufts, and adding more designs to 3 existing collections, which means there will be over 25 new collar designs plus the matching leads equalling a total of over 50 new products exhibited on their stand. 

Nadine Berger, Trinkety Paws’ founder, said: “Amongst the new collections will be our:

Statement Wrap Collection – featuring an eye-catching wraparound collar design, with designs that stand out from the rest, and offer the functionality you need in any weather. Designed to create beautiful colour contrast while maintaining the durability you expect from our products, this collection blends style, practicality and craftsmanship in one striking design. Each collar features a wider plain backing strap, overlaid with a contrasting narrower wrap strap which showcases either our signature splatter finish or premium UV printed designs. This layered construction not only creates a distinctive aesthetic but also offers a broader, comfortable fit that is great for all size dogs, and works particularly well for larger breeds or Sighthound Breeds.

New additions to our Splatter Collection – a range of handcrafted waterproof dog collars and leads featuring a one-of-a-kind hand-splattered finish. We have added a brand-new Spring inspired Splatter Collars and Leads, in pastel colours with soft pastel splatter finish as well as a brand-new Neon Splatter Collection, featuring bold bright colours with Neon Splatter Finish. Both being real stand out looks for your dog.

Mighty Paws Range – purpose-built for strength, scale and serious presence. Designed specifically for larger breeds, this collection is available in sizes L, XL and XXL, offering enhanced width, reinforced hardware and dependable construction without compromising on style. Created for powerful builds and broader necks, the Mighty Paws collars feature an extra-wide strap profile for improved weight distribution and comfort. Whether you have a strong working breed, a giant companion, or simply prefer a bolder collar aesthetic, this range delivers both security and standout design in equal measure.

“At Trinkety Paws, we blend function and fashion to create high-quality, durable dog accessories that are as bold and joyful as the dogs who wear them. Every item is expertly handmade in our workshop using only premium materials, such as our waterproof BioThane webbing, and premium Rope. Both waterproof, easy to clean, and built to last. 

“BioThane is smooth, vegan, odour-free, and strong enough to handle the most adventurous dogs, while our rope is lightweight, quick-drying, and resistant to mould and dirt. Whether your pup loves muddy trails or wild swims, our accessories are made to keep up and look great doing it.”

Trinkety Paws’ typical customers are passionate dog lovers who want high-quality accessories that match their pup’s personality and lifestyle. They range from adventurous explorers who put their waterproof gear to the test, to stylish urban dog owners who love bold colours, style and fashion-forward design. They can cater for every size and breed—from tiny toy breeds to giant breeds they offer something for every pup and every walk—from rugged countryside trails to polished city strolls. Products are recommended by dog walkers, trainers, and vets and Trinkety Paws also work closely with many SEND customers and wheelchair users to create custom-fit solutions that meet their individual needs. Trinkety Paws has even made a collar for a Dairy Cow in the US, the largest collar they have ever made to date.

Trinkety Paws has gone on to win countless industry awards having been recognised by prestigious industry bodies such as PetQuip and the Pet Industry Federation.

For further information visit:

www.trinketypaws.co.uk (consumer)

www.trinketypaws-trade.co.uk (trade)

A Buckinghamshire dog owner says her beloved Bulldog has been given a new lease of life after taking part in a home study exploring the benefits of oxygen-rich spring water.

Nine-year-old George, a much-loved English Bulldog began struggling with his breathing as he grew older – particularly after walks or during warmer weather.

Like many flat-faced dogs, George was prone to heavy panting and long recovery times after even light activity, leaving his owner, Caroline Boyland from High Wycombe, increasingly concerned about his quality of life.

“At one point even short play sessions in the garden would leave him needing to stop and catch his breath,” Caroline said.

Flat-faced, or brachycephalic, breeds often have shortened airways, meaning their bodies must work harder during and after physical activity. For dogs like George, this can make everyday exercise more challenging.

Caroline spotted a call-out for flat-faced dogs to take part in a 90-day home study looking at hydration and breathing support. With only a handful of spaces available, she applied – and George was chosen as one of just ten dogs nationwide to take part.

The observational trial was run by OxyPet and involved supplying oxygen-rich spring water sourced from Cornwall, developed to support hydration in dogs, particularly those with breathing and recovery challenges.

At the time George joined the study, Caroline says his recovery times had noticeably increased, and she often found it upsetting to watch him struggle despite his enthusiasm to play.

A video filmed months before the trial shows George running around the garden before slowing dramatically, stopping frequently and breathing loudly as he tries to recover.

“It was hard to watch because he still wanted to play,” Caroline said. “His mind was willing, but his body just couldn’t keep up.”

As part of the study, George drank the oxygen-rich spring water daily, with Caroline monitoring his behaviour, recovery times and overall wellbeing.

The water begins as natural spring water drawn from deep underground in Cornwall and is infused with additional dissolved oxygen using a specialist nano-bubble process. The aim is to support hydration, circulation and recovery – areas that can be particularly important for flat-faced breeds.

Unlike flavoured or supplemented products, the water contains no additives, focusing instead on hydration quality and oxygen availability.

Caroline admits she was initially unsure whether something as simple as changing George’s water would make a difference. But within weeks, she says she began noticing changes.

“His recovery time after walks became much quicker. Then the walks started getting longer,” she said.

“His behaviour when going out began to improve, and he was less reactive; his breathing became easier, and his energy lifted.”

She also noticed George appeared more willing to move, play and explore without needing to stop as often.

A second video filmed around eight months later shows a clear contrast. In the newer footage, George can be seen playing more freely in the garden and recovering far more comfortably after exercise.

“The difference between the two videos is incredible,” Caroline said. “You can really see how far he’s come.”

Caroline has since continued giving George the oxygen-rich water as part of his daily routine and hopes sharing his story will help other local owners of flat-faced dogs.

“I’d never considered how something as simple as hydration and more dissolved oxygen for dogs could go so deep,” she said. “But this was unlike any other water – it was delivering more oxygen, and I am seeing it firsthand.”

Lindsey John Taylor, 45, co-founder of OxyPet, said the study was designed to explore whether improved hydration and oxygen availability could support dogs with breathing and recovery challenges.

“George’s story is exactly why we started OxyPet,” he said.

“Flat-faced dogs face real, everyday challenges, particularly when it comes to coping with physical demand and recovery. This isn’t about replacing veterinary care, but about supporting dogs’ wellbeing in a simple, natural way.”

Caroline now hopes George’s journey will encourage other dog owners across Buckinghamshire to pay closer attention to hydration and recovery, particularly for flat-faced breeds.

Millions of pets could be just one vet bill away from being surrendered or facing the need to find a new home, new research suggests.

The stark findings come from a study of dog and cat owners for national pet charity Blue Cross, which is currently managing an unprecedented rise in dogs and cats needing its help.

Blue Cross has seen a 122% increase in dogs and an 80% rise in cats arriving at one of its 11 UK rehoming centres over the last four years, leaving the charity no choice but to highlight a hidden pet welfare crisis.

And with food, welfare and vet bills continuing to climb, rehoming teams fear even worse days lie ahead.

With more than half of all UK households owning a pet, the research suggests millions of owners are one vet bill away from potentially giving up their beloved companion. 

An unexpected vet bill of £600 would be unaffordable for one in five owners (20%), rising to nearly half (46%) if treatment costs reached £3,500, the survey suggests.

Almost three-quarters (72%) say they would need to borrow money or go into debt to pay for essential veterinary care. 

Newcastle, Liverpool, Bristol, Glasgow and Manchester are the UK cities where owners are struggling the most, exposing a hidden pet welfare crisis.

According to the poll of 2,100 UK dog and cat owners, a fifth (21%) of Newcastle owners are struggling to afford their pet, followed by nearly one in six (15%) in Glasgow and Bristol and one in seven (14%) in Liverpool and Manchester. 

Across the UK, one in three pet owners (34%) are either struggling or seriously worried about the cost of keeping their pet due to rising costs of food for themselves, energy and utility bills.  

One in ten owners said they had already had to give up a dog due to financial pressure, while a further one in ten has seriously considered doing so. 

Almost half (48%) fear that rising costs could soon force them to make the heartbreaking decision to give up their pet. 

One in four owners have cut back on how much they feed their pet while more than a quarter (26%) have delayed or avoided visiting the vet because of cost concerns. 

Blue Cross Ambassador, Dr Ben Simpson-Vernon, known as ‘Ben the Vet’ on social media, says, “The unprecedented rise in pets coming into the charity’s rehoming centres is a tragedy unfolding every day.

“These statistics are more than just numbers – they are pets wanting loving homes, who, in many cases, have been surrendered because their owners have had to make the difficult decision to rehome their much-loved animal companions, as they were no longer able to afford their care.

“And what we see in rehoming centres is only part of the picture. Blue Cross’s research exposes a far bigger problem happening in homes across Britain. A hidden pet welfare crisis.

“As a vet, my priority is pet welfare and helping people do the best for their pets. But the rising cost of living, along with the increased costs of caring for pets and veterinary fees, is putting enormous strain on owners and the professionals trying to support them.”

Owners are also making personal sacrifices to keep pets fed and cared for, with nearly a quarter (23%) saying that they have gone without food themselves and 18% cutting back on heating. 

Blue Cross says it is seeing the consequences of this financial pressure every day, with growing numbers of pets being surrendered by owners into its centres and increasing cases of abandonment. 

On New Year’s Eve a cat called Jools was left in a carrier outside one of the charity’s rehoming centres, with a note reading “I need a home”, and days later an Akita called Yuki was found tied up outside the gates of another centre on January 2. 

More recently, eight-week-old kitten Bentio came into Blue Cross after his owner could no longer afford the vet costs for a jaw injury.

He came in earlier this month and has required surgery to wire his jaw back in place. He is currently in foster with a Blue Cross volunteer and will go up for rehoming when he’s ready for a new home.

With the crisis continuing to deepen, Blue Cross, which also runs four animal hospitals, fears an even greater surge in the number of pets being surrendered in the months ahead. 

The charity operates pet food banks in Sheffield, Exeter, Newport, Bicester and Manchester, and works with more than 500 food banks nationwide, supported by Pets at Home, to help keep pets fed and families together. 

It also provides low-cost vet care to pets whose owners receive certain means-tested benefits and live within the catchment area of one of its four animal hospitals, and works with private vets with its Veterinary Care Fund to help cut the cost of treatment for pet owners who can’t afford it. 

Chris Burghes, Blue Cross CEO, says: “This is a hidden welfare crisis unfolding behind closed doors across the UK. Owners are being forced into heartbreaking choices about feeding themselves and their families or giving up their pets. 

“Pets are part of the family, and for many people they are their only family or companion - their reason to get up every morning. We see the sacrifices owners are making every day to keep their pets, including skipping meals and cutting back on heating. 

“Without urgent action, more families will be pushed into the devastating decision to give up a much-loved animal. Our priority is to offer a lifeline and keep pets and people together wherever possible, rather than seeing animals suffer or families torn apart by circumstances beyond their control.” 

Full details can be found here: bluecross.org.uk/donate-now-to-help

Natural VetCare returns to the UK pet supplements category this Spring with a fully rebuilt, vet-formulated range designed to support the growing shift from reactive treatment to proactive, daily wellbeing.

Backed by AB Agri and Associated British Foods, the relaunch introduces a portfolio of clinically formulated supplements developed using proven ingredients at active inclusion levels — supporting everyday use and encouraging repeat purchase behaviour across key wellbeing needs including mobility, digestion, skin, calmness and healthy ageing.

The new range has been designed to support consistent, preventative use rather than episodic problem-led purchasing — aligning with wider category trends towards daily maintenance and long-term health support.

“Pet care has traditionally been built around solving problems after they appear,” says Craig Turner, Marketing Director, AB Agri Global Supplements.

“We see a clear shift towards proactive wellbeing, where owners are looking to support quality of life through small, consistent daily habits. Natural VetCare has been reformulated to support that change in behaviour – moving the category beyond reactive treatment into everyday use.”

Natural VetCare’s approach is built around the belief that the happiest dogs are the healthiest dogs — and that wellbeing is best supported before problems appear. Owners increasingly want to protect the everyday quality of life they see in their dogs, from movement and playfulness to digestion and calmness, rather than wait until visible decline or clinical symptoms emerge.

By focusing on the behaviours owners recognise as signs of happiness, Natural VetCare helps shift supplementation from episodic, problem-led use into consistent daily care — supporting dogs to maintain vitality and enjoyment of life for longer, while encouraging earlier recruitment into the category and repeat purchase over time.

“The important everyday health measures we look for in our pets such as freedom of movement and optimal gut function can often be supported with small, consistent changes,” says Dr Andy Richardson, Veterinary Director at Natural VetCare. “Proactive, vet-formulated support helps dogs live life at their happiest and healthiest. “To achieve this, the team have incorporated the latest research in nutritional science, along with years of experience in clinical veterinary practice, to create an extremely high-performing range of products." 

Clinically Dosed, Vet-Formulated Daily Support

Each Natural VetCare product has been developed by veterinary professionals and nutritionists to deliver meaningful levels of proven active ingredients, supporting efficacy in a category where under-dosing remains a recognised challenge.

The relaunched portfolio includes:

• Comfort – High-strength Omega-3 oil supporting joint mobility and flexibility
• Calm & Settle – Functional chew supporting emotional balance and stress response
• Gut Balance – Daily digestive support promoting gut microbiome stability
• Firmapoo – Fast-acting digestive support for acute gastrointestinal upset

Additional products include Daily Multivit, Mobility, Daily Dental, Dog Skin and Age Well — providing retailers with a comprehensive, benefit-led wellbeing range spanning both proactive daily use and targeted support.

Designed for Retail Conversion

The new packaging system introduces clear, colour-coded, benefit-led navigation to simplify in-store selection and support confident purchasing decisions. The updated design helps position daily supplementation as a visible and repeatable care habit within the home — supporting basket frequency and long-term usage.

Strategic pricing architecture provides accessible entry points across the range, supporting trade-up and encouraging ongoing use across life stages.

Retail partners will also have access to:

• In-store POS and education materials
• Sampling kits
• Digital retail assets
• Launch support aligned to national marketing activity

Marketing Support

The relaunch is supported by a multi-platform campaign, “As Dog As A Dog Can Be”, including TV advertising designed to drive awareness and support consumer demand for daily supplementation at launch.

The campaign will run across broadcast and digital channels, supported by social, retail media and in-store activation — helping to drive footfall, increase category engagement and support rate of sale in-store.

“This relaunch represents a significant investment in the fast-growing pet wellness category,” says Richard Moore, Managing Director, AB Agri Global Supplements. “Natural VetCare provides retailers with a clinically credible, daily-use range backed by national marketing support, designed to drive shopper engagement and encourage repeat purchase over time.”

Trade partners will be able to explore the full portfolio at Crufts 2026 (Stand 1-94).

Availability

The new Natural VetCare range will be available to order from March 2026 via naturalvetcare.co.uk.

Trade & Media Enquiries:

Griselda Beaumont
GBeaumont@naf-uk.com
www.naturalvetcare.co.uk

Durham Animal Feeds has announced the launch of its brand-new enrichment range, Big Licks, debuting at Crufts today.

Developed to deliver nutritious, engaging, and longer-lasting fun for dogs, the Big Licks range has been carefully designed to combine affordability with maximum durability and enrichment benefits. The collection supports positive feeding experiences, mental stimulation, and interactive play – helping pet owners enhance their dogs’ wellbeing without compromising on quality.

The Big Licks Range Includes:

• Lick Mats (Small & Large) – each supplied with a handy serving spatula
• Rubber Treat Ball with Silicone Refill Moulds
• Rubber Twist Balls- Hardwearing and durable
• Wobble Bowls – enrichment and slow feeder bowl
• Visit this link for even more! https://www.durhamanimalfeeds.co.uk/category/shop/Big-Licks/

All products in the range are brightly coloured, highly durable, and built to withstand enthusiastic play while encouraging slower feeding and interactive enrichment.

“We wanted to create a range that delivers genuine enrichment benefits while remaining accessible and affordable,” said Lee Hornsby, MD at Durham Animal Feeds. “Big Licks offers engaging, practical solutions that support dogs’ mental stimulation and promote healthier feeding habits.”

Where to Buy

The Big Licks range will be available:

• Online at the Durham Animal Feeds website
• At the Durham Animal Feeds stand at Crufts 2026
• In-store at Durham Animal Feeds Pet Superstores in:
• Lowestoft
• Weston-super-Mare
• Newton Aycliffe

The range will be available to both retail and TRADE customers via the website or by phone.

The nation’s favourite celebration of dogs is back – and set to be bigger than ever – as Crufts returns to the NEC Birmingham from today until Sunday.

Organised by The Kennel Club, the four-day event will once again welcome more than 20,000 dogs, showcasing everything from world-class competition to fun with our four-legged-friends, and celebrating the diversity, talent and companionship that our canine companions can bring.

Crufts 2026 will, for the first time, see the addition of Hall 8 as the new home of the Young Kennel Club (YKC) – a vibrant and inspiring space dedicated to nurturing the next generation of dog lovers and handlers. The new hall will also play host to brand-new dog grooming competitions, showcasing the artistry and precision of top dog grooming talent from all over the world.

In another first, Crufts 2026 will introduce a two-day weekday ticket (valid for Thursday and Friday), giving visitors even more time to explore the show, alongside a Fast-Track Arena Seating ticket, available for Friday or Saturday, which includes reserved seating in the main arena for unbeatable views of the action – without the queues.

In the popular Discover Dogs zone, visitors can meet and learn about over 200 breeds – including newly-recognised breeds on the Imported Breed Register such as the Hungarian Mudi, Icelandic Sheepdog and Pyrenean Mastiff. Breed experts will be on hand to share advice on temperament, training and care, helping visitors find the right match for their lifestyle.

Each day of Crufts builds towards Sunday evening’s world-famous Best in Show final, when one dog takes the most coveted title in the canine world, with the group schedule planned as:

• Thursday 5 March: Working & Pastoral Groups
• Friday 6 March: Terrier & Hound Groups
• Saturday 7 March: Utility & Toy Groups
• Sunday 8 March: Gundog Group and Best in Show Final

Also on Sunday, one inspirational companion will be crowned winner of The Kennel Club Hero Dog Award, celebrating unsung canine heroes, while some of the nation’s beloved crossbreeds will be vying for the top spot in the Scruffts final on Saturday.

Throughout the show, Crufts 2026 will offer plenty of entertainment and education opportunities – from the Good Citizen Dog Training scheme and Dog Activities Ring with ‘have-a-go’ sessions, to displays from Medical Detection Dogs and West Midlands Police Dogs. The Stand Up to Cancer Crufts Walkies Challenge also returns, encouraging thousands of dog owners nationwide to walk 60 miles in April 2026 and raise vital funds for life-saving cancer research.

Catherine Guiver, Head of Events at The Kennel Club, which organises Crufts said: “Crufts 2026 promises to be our biggest and most exciting show yet. With the new hall, dog grooming showcase and flexible ticket options, visitors can experience even more of what makes Crufts so special. Whether you come to cheer on the champions, discover a new breed or simply celebrate your love of dogs, there’s nowhere quite like Crufts.”

Over the four days Crufts welcomes over 20,000 dogs, 150,000 people and sees over 8 million TV viewers tune into the Channel 4, More4 and All4 broadcast. All the action is also live streamed on the official Crufts YouTube channel.

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The owner of a popular independent pet shop has closed her business, announcing her decision was down to ongoing health issues.

Debbie Stone opened Barrow Bird and Pet Centre in Cumbria 11 years ago, and the store has been a mainstay for pet owners in the area ever since.

But in a post on the shop’s Facebook page, Debbie said: “It is with a very heavy heart that I announce the closure of Barrow Bird and Pet Centre following ongoing health issues. I would like to extend my deepest gratitude to all our customers for your unwavering support, especially during covid and since my health began to deteriorate.

“Over the past eleven years, I have had the privilege of meeting so many wonderful people, some whom have become lifelong friends.  The shop has seen a variety of animals leave for new homes, taken animals into adoption, provided advice on animal welfare and sold many products.  

“Working with animals has been extremely rewarding but required hard graft and determination.  This would not have been possible without the amazing support from my family, friends and staff.

“Sharing stories and experiences with you about your pets has truly been one of the highlights of my journey and I will always cherish those memories. 

“Now, it is time for me to put my feet up and focus on spending quality time with my family, friends and beloved pets.”

UK pet insurance firm Waggel has appointed Henri Dowling as chief executive with founder and CEO Andrew Leal stepping down.

Dowling joins from Correlation One Investments (Europe) Limited, an early investor in the business that now holds a majority stake in the company.

Leal co-founded Waggel with Ross Fretten in 2018, and under his leadership, the firm grew to insure more than 200,000 pets in the UK, generating revenues of £11m in 2024 with a projection of £15m for 2025.

Dowling said he is committed to preserving Waggel's mission to be "the most human pet insurer on the market" while accelerating the firm's AI initiatives.

Ahead of Interzoo 2026 (Nuremberg, Germany, 12-15 May), two key educational conferences will take place, offering pet industry professionals the opportunity to dive into critical topics shaping the future of pet care. 

Petfood Forum Europe and the Interzoo Sustainability Conference will both be held on 11 May, setting the stage for the world’s leading trade fair for the pet supplies industry.

Petfood Forum Europe brings together professionals from across the pet food supply chain for a focused, one-day conference dedicated to pet food and treat technology and innovation, nutrition, ingredients, processing, safety and market trends. Designed for pet food manufacturing professionals and brand owners, ingredient suppliers, product developers, nutritionists and business leaders, the program features 10 expert-led presentations and actionable insights to support product development and strategic decision-making. 

“From establishing transparent and comparable life cycle assessments to the environmental performance of rendered and novel ingredients in pet food, and how AI can support each stage of the audit cycle to recent engineering advancements in freeze-drying technology, Petfood Forum Europe conference programming offers insights on every stage of pet food production,” said Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry. 

Taking place the same day, the Interzoo Sustainability Conference offers CSR and sustainability managers and experts from the entire pet supplies industry a unique international platform where they can learn about trends and developments in sustainability, discuss novel approaches and network with one another. Renowned researchers, industry pioneers and the UN- representative Elliott Harris, key-note speaker of the conference, will explain key trends and advances in sustainability, drawing on recent studies and best practice examples. Additionally, the conference will present the inaugural Sustainability Award, which recognizes forward-thinking ecological, social and economic initiatives.

“With the new conference and Interzoo Sustainability Award, we are devoting even more attention to sustainability within the framework of the eventful week at Interzoo,” said Dr. Rowena Arzt, Head of Exhibitions at Interzoo organizer WZF. “By doing so, we aim to inspire and support the pet industry to continue to work on sustainable solutions and business cases.”  

The participation fee for each event includes coffee breaks, lunch, a joint networking reception, a multi-day ticket for Interzoo, and a public transportation ticket. During the joint reception in the evening, participants of both conferences will have the opportunity to network. 

Both events provide valuable learning and networking opportunities ahead of Interzoo 2026 — the world’s leading trade fair for the pet supplies industry — and offer delegates a head start on insights, connections and trends shaping the future of the pet care worldwide.

For more information or to register: 

Petfood Forum Europe: petfoodforumevents.com/europe/attend/

Interzoo Sustainability Conference: interzoo-sustainability.com/

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Britain's independent retailers are heading into the rest of 2026 with confidence at rock bottom, warning that government policy and a deeply disappointing end to last year have left the high street in a precarious position, new research reveals.

The quarterly Heartbeat survey from the British Independent Retailers Association (Bira) shows that over half of retailers (52.77%) said they were either somewhat or highly unconfident about 2026, whilst not a single respondent described themselves as highly confident in their ability to invest over the next 12 months. Over a third (35.71%) said they were highly unconfident about investment prospects for the year ahead.

That fragile outlook follows a difficult close to 2025. More than half of independent retailers (56.47%) reported that Q4 trading was worse than the same period in 2024, with Christmas proving particularly disappointing. Bira members reported an average Christmas decline of 5.98% year-on-year, with a median fall of 8% - meaning that for the typical independent retailer, the festive season fell meaningfully short of the previous year. More than half of Bira respondents (57%) reported a negative Christmas compared to 2024.

The October budget cast a long shadow over the entire quarter. Multiple retailers reported that consumer caution set in well before Christmas, with October and November described as particularly difficult. "Customers were reluctant to shop in the two months before the budget," said one retailer, with sales picking up only marginally in December.

Business rates emerged again as a defining pressure on investment. Over two-thirds of retailers (69.41%) said business rates had either slightly or significantly reduced their investment decisions over the past year, with 42.35% reporting a significant reduction. Not one respondent said business rates had led to increased investment.

"I have been trading for over 160 years and this is unprecedented," said one retailer. Another reported they were "considering shutting the business with no trade and high overhead like rates, rent and utilities."

If business rates were reduced or reformed, however, the response was emphatic - 75.95% of retailers said they would be very likely or somewhat likely to increase investment in their business.

Andrew Goodacre, CEO of Bira, said: "These results are deeply worrying. Our members went into Christmas hoping for a lifeline after a difficult year, and for many, that lifeline simply did not come. The budget created a cloud of uncertainty that hung over consumer spending throughout the final quarter.

"What makes this particularly frustrating is that the solutions are well within the government's grasp. Business rates reform alone could unlock significant investment from independent retailers across the country. Three quarters of our members say they would invest more if rates were reduced or reformed - that is a clear, costed route to growth being left on the table.

"Instead, retailers are delaying store improvements, cancelling hiring plans, and in some cases closing altogether. One of our members has been trading for over 160 years and told us this situation is unprecedented. When businesses like that are struggling to see a future, something has gone badly wrong.

"The government says it wants growth. Our members want to deliver it. But they cannot do that whilst fighting rising costs, punishing rates bills and a consumer base that has been frightened into holding onto its money. It is time for action, not warm words," Mr Goodacre added.

The Heartbeat survey was conducted in January and February 2026 with independent retailers across multiple sectors throughout the UK.

The owner of an independent shop has warned pet lovers to support local retailers or they face losing them.

To emphasise the point, Hannah MacKenzie, of Kirkham Pet Centre, near Preston, has put a’ BUY LOCAL OR BYE BYE LOCAL’ poster in her shop window.

Posting on the shop’s Facebook page, Hannah said: “I am deeply, deeply disappointed. We work very hard, far above and beyond the opening hours of the shop.

“I recently spent over 15 minutes speaking with one individual, chatting about diet, what they were worried about, and what they wanted. I offered information, resources and just did my usual thing.  We saw them a little while later to be told they’d ordered the food on the internet – in spite of us offering free local delivery.

“I would love to be able to give stock away or have prices that could compete with billion-dollar companies, but we are one family, we are small and we need to be supported or you will lose us.”

Picture taken from Kirkham Pet Centre's Facebook page.

A young entrepreneur behind a popular independent pet shop has announced her decision to close the business to allow her more time for her personal life and family.

Rachelle Mackin, who opened Pet Domain in Armagh when she was only 20, informed customers of her closure decision on the store’s Facebook page.

She posted: “With a heavy heart, I’ve made the decision to close Pet Domain. Running a small business has meant long hours – often 70 hours a week – and as anyone who’s self-employed knows, that comes at a cost to personal and family time. After a lot of thought, I’ve decided it’s time to open a new chapter.

“I want to sincerely thank all of my customers for the amazing support over the years. I’ve truly enjoyed the journey and getting to know so many of you.”

The shop has remained open as normal throughout February, and will be open weekends (Saturday and Sunday) during March as well as one or two days during the week. 

“I’ll do my best during this time to help guide pet owners on continuing with the same pet food their pets are used to,” added Rachelle.

“My reason for closing is simply to gain more personal time and spend more time with my family. Thank you all for your understanding and support.”

Customers expressed their sadness on social media, with one saying: “Sorry to hear this news Rachelle but can totally understand your reasons. You did a great job building up a wonderful business, but a work/life balance is important. Wishing you well for the future.”

Picture taken from Pet Domain’s Facebook page.

A former Royal Navy serviceman has turned personal tragedy into motivation, launching a new business in honour of his beloved late pet.

Following the sudden loss of his four-year-old cocker spaniel Monty in a tragic accident during a storm in 2024, 31-year-old Ed Woolcott has founded Monty’s XI in his memory – a brand that brings together two of Ed’s greatest loves: dogs and sport.

A £20,000 Start Up Loan, secured with support from the Start Up Loans programme specialist ex-forces partner, X-Forces Enterprise, helped the company start. Monty XI offers a range of dog walking accessories inspired by classic football kits from the 1990s, combining vintage colourways with modern, high-performance materials.

The products are designed to celebrate the loyalty and passion people feel for their dogs - emotions Ed believes closely mirror the devotion fans have for their football teams.

“Anyone who’s loved a dog will understand the hole Monty left behind,” said Ed. “Suddenly there was no pitter-patter of paws, no one greeting us at the door, no hopeful eyes when the cheese came out of the fridge. Creating Monty’s XI became a way to turn that grief into something positive - something that keeps his name alive.”

The initial Monty’s XI range includes collars, harnesses, leads and poo bag holders, available in five retro-inspired designs based on classic colour schemes from Arsenal, Chelsea, Manchester United, Newcastle United and Liverpool. While the designs don’t feature club badges, they draw on the instantly recognisable sponsors and colours that defined football culture in the 90s. 

Ed identified a clear gap in the market while developing the brand after noticing that many dog accessories are heavily targeted towards a female audience, with limited options aimed at men.

A percentage of every sale will be donated to animal charity Blue Cross, which supported Ed through its pet bereavement helpline following Monty’s death. The partnership will allow the business to give back to a charity that played a crucial role during one of the most difficult periods of his life, helping support animals in need.

To bring the business to life, Ed secured a £20,000 Start Up Loan in July 2025. The funding covered branding and design, website development and coding, and initial stock.

“Without the loan, this business simply wouldn’t exist,” Ed said. “My wife and I have a toddler, another baby on the way, and a puppy, so draining our savings just wasn’t an option. The loan meant we could spread the cost over time and still protect our family financially. It’s been a lifesaver.”

Ed, who previously served in the Royal Navy before moving into project management, was drawn to the Start Up Loans programme because of its government backing and dedicated support for ex-forces entrepreneurs. He also plans to take up the free mentoring offered as the business grows.

Monty’s XI is launching while Ed continues to work full-time, supported by his wife Meg - who works in marketing - during her maternity leave. The couple are also juggling life with a 20-month-old daughter, a baby due in the spring, and their new cocker spaniel puppy, Paddy. 

“We had a baby and a puppy at the same time,” Ed laughed. “We clearly like a challenge. I know the next few months are going to be hard work but to see my vision come to life - the products, the photoshoot, everything - has been incredibly emotional,” Ed added. 

“Monty’s XI started as a pet project, but I hope it grows into something that brings joy to dog owners who spend hundreds of hours walking, just like we did with Monty.”

While the business has just launched, Ed already has plans to expand into other sports-inspired designs in the future.

Jessica Phillips-Harris, Senior Manager for Wales at the British Business Bank, said: “Monty’s XI is a powerful example of how entrepreneurship can turn personal loss into something meaningful and positive. Through the Start Up Loans programme - and the dedicated specialist support we offer to entrepreneurs from the Armed Forces community – we’re able to help people like Ed turn an idea into a viable business, even while balancing full-time work and family life. We’re proud to have supported Ed on his journey.”

The British Business Bank’s Start Up Loans programme provides government-backed loans of up to £25,000 per individual, alongside free mentoring and support for new business owners across the UK.

Premium luxury dog bed brand Baker & Bray is expanding into the retail sector, following significant success through its direct-to-consumer (D2C) channel, and the South Wales-based company is now actively seeking independent pet specialist retailers to join its growing network of stockists.

Having sold more than 15,000 beds online, Baker & Bray has built a dedicated customer base and is known for their outstanding quality, durability, comfort and design. The company has also established a visible presence at leading pet and trade exhibitions across the region and is now poised to bring its award-winning range to bricks-and-mortar retail partners.

Baker & Bray’s hypoallergenic dog beds are crafted with orthopaedic memory foam to provide superior comfort and support. Manufactured in Europe using recycled and sustainable materials, the beds combine premium construction with responsible sourcing. The range has been recognised as “Best Dog Bed” by The Telegraph for three consecutive years.

The collection is available in nine stunning colours in four sizes to suit any dog or home décor requirement. Featuring a removable central mattress that can be used in crates or when travelling all covers are interchangeable covers offering added flexibility for customers as lifestyles change. All beds are supported by a 30-day trial period, allowing purchasers to claim a full refund if not completely satisfied a guarantee that retail partners can confidently extend in store.

To support its retail network, Baker & Bray offers a comprehensive 90-day stock guarantee. Retailers can return any unsold products after 90 days for a full refund, providing a risk-free introduction to the range. In addition, the company operates a fulfilment service that enables retailers to earn commission on sales of products not physically stocked in store, ensuring access to the full collection without additional inventory commitment.

The brand’s best-selling large beds retail at £154.99, reflecting its premium positioning within the market.

Managing Director Neil Taylor commented: “We are incredibly excited to partner with forward-thinking pet stores and garden centres ready to offer their customers something truly exceptional. Today, pets are not simply animals they are cherished members of the family. Modern pet parents seek the same standards of quality, comfort and design for their four-legged companions as they do for themselves.

“As the luxury pet market continues to experience significant growth, this represents a genuine opportunity for retailers to meet rising demand with a premium product that stands apart not one that saturates the sector, but one that elevates it.”

Independent retailers interested in becoming a Baker & Bray stockist are invited to get in touch to discuss limited partnership opportunities. Email bark@bakerandbray.com