Premium pet food sector is attractive to small firms
 |
There has never been a better time for smaller businesses to compete in the premium pet food sector, historically dominated by the heavily backed ‘big boys'. That's the view of Chris Brierley, co-founder of Cotswold RAW.
"Cotswold RAW is the perfect example of a young, rural operator that, having tested its proposition among an engaged regional audience, now finds itself perfectly placed to take to the national stage courtesy of a New Year crowdfund - 10th Jan (www.cotswoldraw.com/crowdfunding).
"Countryside offerings with their inbuilt commitment to preserving the local environment and supporting local suppliers are ideally suited to challenging the Home Counties monopoly of premium pet food suppliers.
"Brands like ours are ideally equipped to help any independent store, garden centre or pet store looking to differentiate its pet offer from that of the predictable supermarkets, who all champion the same usual suspects.
"Raw feeding provides the perfect vehicle for any pet owner looking to enhance his pet’s happiness and health. Pet obesity and spiralling veterinary bills have now reached the point that families need to dig a little deeper to fully grasp the long-term wellness needs of their pets."
|
|
