In This Issue
Revealed: Secrets of an award-winning pet retailer
Snap up the best talent quickly, says pet recruitment expert
Natures Menu reassures pet owners on safety of bones
Super premium dog food supports 'farm-to-bowl' ethos
Getting in the swim to aid sensitive digestion
'Top dog' unveiled in national pet slimming competition
Outstanding contribution to the pet industry
Santa Paws proves to be a big hit for garden centres
Pooch & Mutt bolsters sales team with two new personnel
Fish4Dogs highly commended in magazine awards
Get your own copy of Pet Trade Xtra
Dog bites woman in Norfolk pet shop
£750 parrot and other animals stolen from pet shop
Charity box taken in pet ship theft
PIF Forum reveals results into rabbit nutrition study
Hokamix is coming to a show near you
The best of the previous Pet Trade Xtra
‘Dragons’ Den’ firm to launch premium dog food range
Pets at Home chief to leave as group reports profit decline
Pet Industry Federation Award Winners revealed
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Getting in the swim to aid sensitive digestion

 

A fish-based diet could be the answer if you pet suffers from a sensitive stomach, a leading pet nutritionist advises.

 

Fish can help counter sensitivity as it has lower fat levels and less dense muscle fibre which makes it very easy to digest and allows dogs to extract more nutrients.

A sensitive stomach is not a disease but a symptom of underlying cause – often triggered by poor diet or external factors, outlines David Southey Bsc in his latest video for Fish4Dogs.

 

Fish also benefits from having well-balanced amino acid profile which are the building blocks for protein.

 

“There are tens of thousands of different proteins in our body, each one consisting of a combination of amino acids - some made from a few, whilst others consist of many thousands. When you consume protein in your diet, this protein is broken down into its constituent amino acids and then pieced back together to create the range of proteins your body needs,” explains David.

 

“A well-balanced protein such as fish, has amino acids in the proportion that your body will need. With poorly balanced proteins there are excess amino acids that the body doesn't need and so these will be excreted via the urine and the faeces however, this process of excretion has a negative effect on good bacteria in the gut. With well-balanced protein, such as fish, the makeup of amino acids closely matches the body's needs meaning there is less excess to excrete.”

 

Marine-sourced EPA and DHA omega-3 oils found in fish help reduce inflammation in the digestive tract improving digestive health.

 

Says David: “As well as bacterial disturbance, another cause of digestive upset is disruption to the natural rhythmic motion of the gut. In a healthy dog there is a peristaltic motion that is a contraction and relaxation of muscles that gently pumps the food through the intestines with a rhythm that allows the body time to digest and absorb the nutrients.

 

“However, things such as stress, anxiety, infection, excitement or even just exercise can all disrupt this motion by causing erratic or spasmodic contractions. This generally results in poor digestion and faecal quality. Again, highly digestible food such as fish will allow the body the best chance to absorb the contents despite this disturbance.”

He advises dog owners to further reduce disturbance by feeding smaller portions more frequently.

 

“A small amount of insoluble fibre from ingredients such as beet pulp and pea can also help to promote the peristalsis by brushing the inside surface of the intestines and this physically stimulates and encourages the body to return to its normal rhythm,” David recommends.

 

Finally, he urges owners to be mindful of treats.

 

“Any treats or snacks offered to a dog with sensitive digestion should also be low in fat since a high dose of fat can cause disruption of the gut’s bacteria as well as reduced peristalsis by lubricating the internal surface,” he warns.

 

The video can be seen on Fish4Dogs YouTube channel https://www.youtube.com/watch?v=xU9e0_SWZFw

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