New pet start-up Kittyrama launches 'cat-friendly' collars
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A new pet company called Kittyrama has created a collection of award-winning cat collars. Available now, the patent-pending collars (RRP £9.99) not only feature bright and beautiful colours, but are also hypoallergenic, waterproof, lightweight and safe.
 Kittyrama collars are the first ever cat collars to receive a 'Cat Friendly' award by International Cat Care, the global charity for the welfare of cats, after putting the products through a rigorous test with 20 of their cat experts.
These are the first products from the company, which spent over two years developing them to purrfection.
Kittyrama founder Carolina Ballon-Forrester (ex-P&G) said: “Kittyrama’s launch comes at a great time for both pet retailers and owners, considering ownership for cats continues to grow as lifestyle changes require less demanding and smaller pets than dogs. The accessory market for cats today lags behind dogs in terms of variety but also quality.”
With a drive to make cats’ lives better and bring real excitement to the category, Kittyrama has an exciting innovation pipeline and are developing a collection of unique cat toys.
Kittyrama will be exhibiting at stand F9 at PATS Sandown and is looking to establish a network of distributors for its award-winning products.
For trade queries please email trade@kittyrama.co.uk
For more information visit www.kittyrama.co.uk
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