In This Issue
Pet shop owner thwarts armed attack on store
British companies target $59 billion US pet market
Pets Choice get on the trail of brand awareness
Collarways introduces paw-protection MaxWax to UK
The launchpad for the next bestselling pet products
Lily's Kitchen relaunches dry dog food range
Debbie brings winning formula to the AmPet team
Pooch & Mutt earns top customer feedback award
Speculation mounts over pet firm’s interest in Brantano stores
Self-service dog washes offer high level of profitability
Vet practices win £4,000 cheques for pet health schemes
Microchip warning issued in Valentine's Day message
Pets At Home invests £200,000 in King’s Lynn store and creates new jobs
Irish dog-minding service to expand its British operations to London
Pet cemetery apologises after cremation blunder
The Instagram pets that become profitable businesses
New starter at Hollings
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Debbie brings winning formula to the AmPet team


The latest member to join the AmPet Products team has certainly made her mark on this go-getting business with her pet knowledge and prowess at Championship level dog shows.

Since joining the company as Marketing and PR Manager, Debbie Fitton has gained National success in her new hoby with her German Pinscher, Tala - Brintala’s Athena at Fourfitz (Bred by Karen and Colin Wakefield) and been awarded Top Puppy in 2015 (Working Group/Rare Breeds Register).

Debbie is now preparing to show Tala for the first time at Crufts next month and has high expectations for her ‘dream dog’.

“So much has happened over the past few months and it has all been very positive,” said Debbie. “To join such a forward-looking company like AmPet  and work in the pet industry is just amazing.”

Debbie (pictured above with Tala) has a passion for all animals but especially dogs. She has shared her life with mainly working breeds and currently she has a rescue Gambian beach dog called Omar as well as her star puppy Tala. She also cares for rare breed chickens, fish and a cat called Ronnie.

As well as showing Tala at the highest level, Debbie supports Companion and Charity dog shows with Omar. She is an active member of The German Pinscher Club UK and a member of the Pet Professional Guild. 

Alex Wilson, Sales and Marketing Director of AmPet, is delighted to have someone of Debbie’s calibre as a member of the team.

“Coming from a background in sales, marketing and PR and previously running a family business, Debbie brings enthusiasm, energy and proactive approach to our business,” said Alex.

“She is a great supporter of our Xtra Dog harnesses and a believer in our ethical concepts and training.”

Debbie added: “The AmPet guys are very supportive of my dog showing, and that’s a great help. I’m eager to help the team grow the business in the future and excited about the road ahead.”

Debbie can be contacted at 0330 088 1673.

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