Pets Corner set to close PamPurredPets store
Pets Corner will close its PamPurredPets shop in Cheltenham on Saturday as the family-run business focusses its attention solely on an existing Pets Corner store (pictured below) located five minutes drive away...
Pets Corner will close its PamPurredPets shop in Cheltenham on Saturday as the family-run business focusses its attention solely on an existing Pets Corner store located five minutes drive away.
Charlotte Sturmey, Marketing Manager for Pets Corner, said: "Last year PamPurredPets and Pets Corner joined forces which gave us a PamPurredPets and a Pets Corner, less than a 5 minute drive from each other in Cheltenham. We have done our best to keep both open, unfortunately the rent and rates are too high to be able to justify trading from both locations.
"The Pets Corner, located at the Waitrose Complex, Honeybourne Way, has plenty of free parking and a fabulous range of great quality products that the PamPurredPets customers are used too, as well as some fabulous new ones."
PamPurredPets was bought last year for £6million, in a takeover which made family-run Pets Corner the second biggest pet retailer in the UK, next to Pets at Home.
Customers of PamPurredPets in Market Place, Winchcombe Street, first learned about its close from the staff members. A customer sign later stated: "We are sad to be leaving but please enjoy 50% off accessories and 20% off in store."
Pets Corner said it is doing its best to relocate three members of staff to alternative branches.
"Sadly a few other PamPurredPets stores have been in a similar position to the Cheltenham store and have had to close," added Charlotte.
"Integrating PamPurredPets into Pets Corner has been a challenge. There was a slightly rocky start, however, the stores are going from strength to strength and responding well to their re-fit and/or rebranding."
A total of 11 PamPurredPets stores have gone through a rolling refit and rebranding programme that includes that includes improving and upgrading them.
"It’s now over a year since the change and we are happy to say that it feels like a family again – just a much bigger one," said Charlotte.
Above: The Pets Corner store in Cheltenham.
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HOWND - the founder and organiser behind the fourth national Bring Your Dog To Work Day - is celebrating the success of Britain’s favourite day at the office after record numbers of participation.
Last Friday (June 23) thousands of businesses from across the UK welcomed their employees along with their dogs into the workplace. Raising money for animal welfare while promoting the benefits of bringing dogs into safe work environments are the aims of the event.
The day had extraordinary social media engagement from participating businesses, culminating in the #BringYourDogToWorkDay hashtag trending at number #1 on Twitter. Verified accounts such as comedian Ricky Gervais, Larry the Cat from 10 Downing Street, The Grand Tour, Coronation Street, Xbox, Shrek the Musical, Tennis TV, London Fire Brigade, as well as regional police forces, hotel chains and recruitment agencies all tweeted their support.
The day also gained significant coverage in the press, including The Telegraph, Metro, Daily Express, Evening Standard, BBC and many more news and radio outlets.
“This has definitely been the most popular Bring Your Dog To Work Day yet,” explains Jo Amit, co-founder of HOWND.
“It was incredible to see the level of participation from businesses across the UK. Some of the photos from social media are fantastic - it’s a pleasure to see the concept of dogs at work becoming more popular in the UK.
“We only request a £50 minimum contribution from business sponsors, so even though the event goes viral every year, our biggest challenge is raising substantial funds for the charities. We encourage businesses to bring in donations for their own causes too by using the hashtag #bringyourdogtoworkday. This resulted in hundreds of businesses across the country raising money on the day for their own local charities.
“We’d like to thank everyone who took part, especially the official business sponsors that participated via the official channels. We welcome all businesses from all industries to take part next year which is set for Friday June 22nd 2018.”
“We’re so thankful to everyone who has supported Bring Your Dog To Work Day and made a donation,” explains Ira Moss, general manager of All Dogs Matter.
“The funds will also go towards the rehabilitation, feeding, medical treatment, neutering, vaccinations and chipping of some of the 300 unwanted dogs we take in every year from private homes, kennels and death row pounds.”
For further information, visit Bring Your Dog To Work Day’s official website, or email hello@bringyourdogtoworkday.co.uk.
Main picture above courtesy Pet Pride Photography.
Below: Natures Menu celebrated Bring Your Dog to Work Day with a picnic in the park!
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Pet Industry Federation Awards open for entry
Three new categories recognising projects that have been particularly innovative or sustainable, and a ‘Charity of the Year’ award which recognises important achievements between the third sector and pet businesses, have been introduced into this year's Pet Industry Federation Awards...
Three new categories recognising projects that have been particularly innovative or sustainable, and a ‘Charity of the Year’ award which recognises important achievements between the third sector and pet businesses, have been introduced into this year's Pet Industry Federation Awards.
It is free to enter your business in the Pet Industry Federation Awards and to be in with a chance of winning you simply need to say, in no more than 500 words, why you think you should win.
To help steer you in the right direction however, we have put a list of criteria together that judges will be specifically looking for in the entries.
The winners will be announced, alongside the Lifetime Achievement Award, at the Pet Industry Federation Awards dinner on Tuesday 28 November at Whittlebury Hall, Towcester, Northamptonshire.
The Pet Industry Award categories are: - Retail Chain of the Year
- Independent Retailer of the Year
- Manufacturer of the Year
- Wholesaler of the Year
- Exporter of the Year
- Grooming Business of the Year
- Kennel or Cattery of the Year
- Pet Service of the Year
- Sales Representative of the Year
- Sustainability Award of the Year
- Innovation of the Year
- Charity Award of the Year
The deadline for the receipt of entries is Monday 21 August. For more information on how to enter click here
Tickets for the Forum conference & Awards will be available online at www.petfederation.co.uk. Further details are available from Alexandra Baker (Alexandra.baker@petfederation.co.uk) on 01234 224509.
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With still four months to go before AQUA 2017 – the UK’s premier water gardening and aquatics trade event – all the exhibitor stands have now been sold. Visitors to the exhibition at Telford International Centre on October 18-19 can expect a busy and exciting show with over 80 companies showcasing their products and services. The exhibition halls will be packed with UK and international companies, and as well as meeting up with a long list of AQUA regulars, visitors will be greeted by a host of new faces. AQUA has established itself as a ‘must-visit’ event in the trade calendar with buyers and retailers recognising the exhibition as the perfect place to see all the latest launches under one roof. Visitor registrations are already higher than they were at the same time two years ago when the show was last held – a clear indication that AQUA 2017 is set to deliver an event to remember. Heritage Distribution Ltd is one company that acknowledges the benefits of exhibiting at such a prestigious show, and as a result has doubled its stand size. “We launched the company at AQUA 2013, and it was the ideal place to start the business,” said Andrew Werendel. “In 2015 we secured 50% more business at the show with more new customers on board.” For Tropical Marine Centre, the exhibition is an essential part of the company’s sales strategy. “AQUA is a great way to showcase new products to our target audience and get direct feedback from customers,” said Jayne Robb. “The show is very well organised too, by a helpful and lovely team and that is a real bonus.” Buyers and retailers are being invited to join exhibitors at the AQUA dinner, which includes a three-course meal and drinks. Located in the International Centre the dinner is free for everyone to attend and is a great way to relax after a busy day at the show. Visitors can book their place at the dinner held on October 18 at www.aquatelford.co.uk
 One of the most popular features at AQUA is the New Product Showcase, where a record number of entries are expected this year. All the items will be entered into the New Product Awards, which will be judged by a team of independent retailers on the opening morning of the show. In recognition of the growing importance of the New Product Showcase, the Awards will be presented to the winners at the AQUA dinner for the first time, in front of an audience of over 600 people. The categories that now make up the Showcase and Awards are: - POS/Merchandising/Support
- Reptile
- Pond Construction/Decoration
- Pond Pumps
- Pond Filters
- Pond Food, Care and Accessories
- Aquaria, Furniture and Decor
- Freshwater Equipment
- Aquarium Food, Care and Accessories
- Marine Equipment
Other visitor benefits include: free entry, free catalogue, a complimentary deli bag lunch, a wide range of catering facilities and free parking at Telford International Centre. Date for the diary AQUA 2017, October 18-19, Telford International Centre
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Pets at Home has launched an innovative 24-hour pet finding service, Find My VIP, that allows lost pet alerts to be sent via a mobile phone app.
According to research, one in three pets will go missing at some point, so, the new app, the first of its kind in the UK, will improve the chance of finding a pet quickly. The app works by using Pets at Home’s VIP Club, consisting of 5 million members, who effectively become one huge search party.  To use the service, owners simply need to purchase a Find My VIP collar ID from their local Pets at Home store or online at www.petsathome.co.uk/findmyvip, and register the unique 8 digit ID on the tag online or via the Pets at Home app, which is free to download, to activate it.
If the worst happens and your pet goes missing, you can immediately then send out an alert to VIP members in your local area notifying them. They will receive a notification with your pet’s missing information including a photo of your pet, their name, breed, temperament and last known location.
  With more than 5 million VIP members, your missing pet’s information will be circulated quickly to a network of likeminded owners who will then be on the lookout for your missing pet. If one of the search party, a VIP member, finds your pet they can call the 24 hour finders helpline and reference the unique 8 digit code, found on the back of the collar ID. If your pet needs to go to the vet as a result of going missing, Pets at Home will cover the cost of any treatment given** and the finders helpline will then arrange for the owner and pet to be reunited as soon as possible. Peter Pritchard, CEO of Retail, said: “Find My VIP is a revolutionary service, the first of its kind in the UK, that will give owners peace of mind. If the unthinkable happens and your pet goes missing then you know you can rely on a network of more than 5 million pet owners to help find your pet quickly.” To find out more visit www.petsathome.co.uk/findmyvip or ask in store for further details.
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Dog needs surgery after wolfing down baby’s bottle teat
Diesel, a young Staffordshire bull terrier, was taken to PDSA’s Swansea Pet Hospital by his worried owner Paula Balint, (40), after he began refusing food and became very lethargic. An x-ray later revealed the cause of the dog’s tummy woes – a teat from a baby’s bottle.
This amazing x-ray left vets gobsmacked when they discovered the cause of Diesel the dog’s tummy woes – a teat from a baby’s bottle!
The young Staffordshire bull terrier was taken to PDSA’s Swansea Pet Hospital by his worried owner Paula Balint, (40), after he began refusing food and became very lethargic.
Paula, from Sandfields, Port Talbot, said: “The vets said they would need to do some x-rays. I couldn’t believe it when they told me that he’d swallowed a baby bottle teat.
“It must have been from one of my grandson Ozzy’s bottles but I don’t know where Diesel found it!”
PDSA vets performed emergency surgery to remove the teat before it caused a fatal blockage.
Senior vet Eleri Laine said: “It was very serious because Diesel was so unwell, and we knew we had to act fast before he became extremely poorly.
“He received treatment through our A&E service, which has received fantastic funding support from players of People’s Postcode Lottery, and thankfully he made a full recovery.”
Paula said she had a number of baby bottles in the house because she often looks after her young grandson.
She said: “Diesel must have found a teat on the floor or something and he’s wolfed it down whole. I’m now really careful not to leave things lying around.”
Apart from baby bottle teats, Diesel also has a soft spot for people’s shoes which he likes to chew when no-one is looking.
PDSA vets say dogs often like to use their mouth to investigate objects as well as to eat and sometimes a pet will swallow an item by mistake.
The phenomenon is known as ‘pica’ and can prove very dangerous. Objects can cause a problem in the stomach but when they move out of the stomach and into the intestines they can become stuck, causing a life-threatening tear or blockage.
PDSA vets recommend training pets to play with safe toys from a young age which help to curb their temptation to chew other objects, as well as teaching basic commands like ‘drop’ and ‘leave’.
For more tips and advice visit www.pdsa.org.uk/strange
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 The first issue of Small Pet Retailer magazine is set to hit pet stores throughout the UK this summer.
It is the first magazine dedicated to small pet retailing and takes a look at some of the simple steps retailers can take to help grow sales in the category.
There are articles on what the future holds for small pet retailing, advice on category management, with planogram concepts, as well as ideas on how to create a simplified and frustration-free shopper experience. The magazine features top tips for helping retailers train store colleagues, as well as many other great ways to help sell more small pet products in store. The new magazine, launched by Supreme Petfoods this summer, also provides a glimpse behind the scenes with an insight in to the natural, locally sourced ingredients they use in their products, as well as an interview with Supreme’s Technical Manager. Claire Hamblion, Marketing Manager at Supreme, says: “This really is a first for Supreme and for the category. We want to do everything we can to share our expertise so that we can help pet retailers everywhere revamp their small pet categories.
"That is why, in the magazine, we are inviting customers to email us a photograph of their current small pet section, so that we can provide them with a free category audit.” If you haven’t received your printed copy of Small Pet Retailer, or would like to be added to the Supreme Petfoods’ mailing list for the latest news and offers, please call 01473 823296, or email experts@supremepetfoods.com.
Alternatively, you can take a look at the digital version of the magazine at http://supremepetfoods.com/retailer-zone/.
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New look wet packs from Royal Canin Feline Breed Nutrition
The Royal Canin Feline Breed Nutrition range represents an ideal way for the specialist pet trade to build customer loyalty, with specialist products for eight of the most popular breeds, and most in need of a tailor-made diet because of their physiology...
 The Royal Canin Feline Breed Nutrition range represents an ideal way for the specialist pet trade to build customer loyalty, with specialist products for eight of the most popular breeds, and most in need of a tailor-made diet because of their physiology.
In the brand’s latest move in redeveloping its packaging to create maximum stand out on shelf, two Feline Breed Nutrition wet packs – British Short Hair and Maine Coon – have been given a new look, and a new product added, Persian in Loaf. The new look is designed to enhance the products’ premium quality and make the range as easy as possible to navigate. The loaf format is highlighted, as are the key product benefits.
Persian in Loaf offers similar nutritional benefits as the existing Persian Dry food, specifically tailored to the breed’s nutritional requirements, using an exclusive combination of nutrients to help support skin and coat health, as well as helping maintain digestive health and a healthy urinary system.
Wet foods remain popular with owners, with six in 10 cat owners feeding both wet and dry food, and 98 per cent of them feeding wet food every day. With this in mind, the dry and wet Persian diets are perfectly suited to be fed in combination and guidelines for this can be found easily on the products packaging.
“The grocery sector remains very strong as a source of cat food, with 70 per cent of owners only buying cat food from there” says Gemma Duffield, Royal Canin retail marketing manager.
“However, we do know that these customers will visit the specialist pet trade for other reasons, and cat owners are a valuable prospect, buying over twice as many items as dog owners, visiting almost twice as many times a year, and spending 15% more per pet.
"This is why we are doing everything we can to switch the cat owner’s focus to the specialist pet trade, so that our partners in the sector can benefit from the added business and so that more cats can benefit from health nutrition, whether wet or dry.”
For more information, speak to your Royal Canin Retail Business Manager, visit www.royalcanin.co.uk, or call 0845 606 8890.
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After four years of Royal Canin’s highly successful Rescue Cat of the Year campaign, 2017 sees the competition opened up to owners of rescue dogs as well.
Rescue Pet of the Year 2017 is designed to build awareness for rescue centres and the cats and dogs they care for and rehome, as well as driving business into the specialist pet sector in an active example of the company’s ‘animal first’ philosophy.
Owners who have rehomed a dog or cat from rescue can enter now via Rpyal Canin’s website, with news promoted across all social media. Entries must include a photo of the dog or cat, and a 250 word description of his or her story.
Entry closes at on July 9, with the announcement of 10 cat and 10 dog finalists selected from the entries. The public can then vote for their favourite by visiting http://www.surveygizmo.com/s3/3499746/Rescue-Pet-of-the-Year-2017 between July 24-31.
The winners will be announced during the first week of August.
With almost 3,000 entrants for cats alone last year, Royal Canin is anticipating a large response. Prizes include a hamper of Royal Canin goodies for the feline and canine winners, and the rescue centres they came from will receive food to feed up to 50 cats or dogs for a month.
Royal Canin has an ongoing relationship with numerous dog and cat rescue centres across the UK, with the objective of supporting animal welfare and also bringing new owners into the specialist pet trade.
Gemma Duffield, Royal Canin Retail & PRO marketing manager, says: “When a dog or cat leaves a rescue centre that works with us the owner also takes home one of our packs, containing information, advice and vouchers for redemption at the pet specialist of their choice.
"The new owners simply need to log on to our website, find their chosen pet specialist, and receive money-off vouchers against their purchase of Royal Canin food for their new cat or dog.
"The objective is to make sure that pets rehomed from rescue are given the lifelong nutrition they deserve, and by bringing the new owner into the specialist pet trade we can help drive your business too.
“We’d suggest that retailers talk to customers about the competition – it’s a great way to make conversation, and also a great way to try and boost the fortunes of a rescue centre in your local area.”
For more information about Rescue Pet of the Year 2017 or the Royal Canin ranges in general, contact your Royal Canin Business Manager, call 0845 606 9980 or visit www.royalcanin.co.uk.
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 Wildwash has been awarded ethical accreditation by The Ethical Company Organisation.
They set the benchmark for corporate social responsibility, and since 2001 have provided ethical research information on 1,000s of companies and brands, promoting positive policies and development in three key areas: Human Rights, Environment and Animal Rights. For over a decade they have provided the world’s leading clear and comparative ethical information on thousands of companies and brands to individuals, NGOs, ethical companies and ethical investors. They compare hundreds of companies’ ethical and corporate social responsibility records in relation to up to 15 different ethical criteria under the 3 general headings of Environment, Animals and People.
By promoting equality, fair labour practices and ultimately alternative/ethical economic conditions, their research advocates for justice and sustainable development as being at the heart of progressive trade structures and systems.
This research involves working closely on issues with both individuals and ethical companies, plus drawing from the vast information supplied by some of the world’s leading NGOs – including Friends of the Earth, Greenpeace, Christian Aid and many more. T
heir research reports both the poor ethical standards and the good ethical standards of the world’s companies and brands and their aim is at all times to be both transparent and fair. Their work aims to encourage the world’s companies to treat humans, animals and the environment with the highest possible levels of respect – and those that don’t they will report on accordingly.
For more information visit: http://ethical-company-organisation.org/
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Two men have been remanded in custody after being charged in connection with a burglary at a pet shop in Framlingham, Suffolk.
Julian Ellis, 51, of Ascot Drive in Ipswich, and Ashley Griffin, 29, of Horseman Court, Martlesham Heath, were both arrested on June 16 in connection with the burglary at Toby’s Pet Shop, in Bridge Street, which happened on June 11.
A till and a number of charity boxes were stolen. Both were subsequently charged with the burglary and another burglary at shop premises in Kesgrave, overnight on June 15/16 where meats and cakes to the value of £280 were stolen.
Ashley Griffin was also charged with seven counts of thefts from shop, where items including steam mops, curtains, a kettle, a sewing machine and a vacuum cleaner were stolen from different stores in the Ipswich area between March and May this year.
Both men appeared before Ipswich magistrates, and have now been remanded in custody pending their next appearance at Ipswich Crown Court on July 17.
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Recent reports in the veterinary press have highlighted a possible severe strain of parvovirus affecting dogs around Hampstead Heath and Regent’s Park. This is a potentially fatal and highly contagious disease that could very easily spread. How can dog owners protect their pet?
All dogs should be fully vaccinated and up to date with boosters, which owners can check with their vet. Dogs that survive parvovirus – which causes severe, often haemorrhagic, diarrhoea and vomiting – can continue to excrete the virus in their stools for weeks afterwards. This can be a source of infection for other dogs walked in public spaces and lead to further outbreaks in the area. The virus can also be brought into homes or gardens on shoes and pram wheels.
British Inventor Kevan Norton says dog owners can provide additional protection by using PooGuard spray on dog faeces. The product kills viruses and bacteria left behind after scooping the poop and one of the viruses it destroys is parvovirus.
Ideally, pet parents who have dogs recovering from parvovirus should avoid public spaces but if this is their only option for toileting their dog then they should avoid contact with other dogs and use PooGuard after picking up their dog’s waste to help keep other dogs safe. Even better, PooGuard contains a bitter repellent which stops dogs wanting to lick the ground where infectious faeces have been removed, which also helps prevent the spread of infection.
One theory is that foxes could be involved in the spread of parvovirus and dog owners can also spray fox poo whether they come across it in public spaces or in their gardens. PooGuard is safe to use on surfaces such as the soles of shoes. For anyone who has a puppy who has not completed their vaccines this is a precaution worth taking before entering the home or garden where the puppy lives.
Kevan says that as well as helping dogs, PooGuard also helps protect people from nasty germs left behind after picking up dog poo, especially on sports pitches and playing fields. There are many more bacteria and viruses that are spread in similar ways to parvovirus and using PooGuard in the recovery period may help to reduce the scale of local outbreaks.
For further information visit www.poo-guard.com. PooGuard is available from selected vet practices and pet shops. Follow PooGuard on Twitter @PooGuardLtd, or on Facebook @PooGuard.
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After a period of sustained business growth both at home in the UK and across the world, The Company of Animals, which specialises in training and behaviour products and services for pets, has taken the decision to expand its warehouse distribution facilities.
The expansion reflects the continued growth of the business and will see the firm move its entire warehouse distribution operation from its current location in Bolton to a new facility in Gosport.
The planned move, in July 2017, will support the development of the business operation both in the UK and abroad. The change of facilities will also assist in the evolution of the company’s e-commerce offering. The Company of Animals is looking to introduce additional supply chain efficiencies into its warehouse operations. Over the next few months the firm will be looking at introducing a number of packaging efficiencies such as carton sizing and pallet utilisation. Jaeden Iddon, Operations Manager at The Company of Animals, said: “When we moved to Bolton in 2014, it suited our UK order and customer profile at the time. Over the last three years we have seen fantastic growth for the business and the move to Gosport is an important step for us.” To view a full range of The Company of Animals products, visit www.companyofanimals.co.uk
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Natures Menu has launched its own Track and Trace service for online deliveries, making it the first pet food company in the UK to do so.
Available to both consumers and trade customers, the service will mean online orders can be tracked easily and conveniently through the website and on mobile devices, as soon as the order is placed.
Once the order is on its way via one of Natures Menu’s own fleet of freezer vans from one of four local depots across the country, the customer will be able to see their allocated delivery slot, the name of their delivery driver and any important updates on their order.
Craig Taylor, Managing Director of Natures Menu, said: “Following feedback from both customers and retailers, being able to track and trace when their delivery will be arriving is something that they value hugely.
"The service has been introduced as part of Natures Menu’s overall control and traceability within its full supply chain - from the field to the pet’s bowl.
“Customer service is of utmost importance to us, as reflected through our recent Feefo Gold Award, and this is just another addition to ensure a convenient and good value offering for our customers.”
The service is live as of today and will be available on all orders made through the main website for consumers and the Natures Menu trade area for trade customers and retailers.
Retailers wanting to find out more information about the new service, or the full Natures Menu range can email trade@naturesmenu.co.uk or phone 0800 0183770. By registering for a trade account, retailers can gain access to hassle-free online ordering, great value freezer deals and point of sale, plus free training and the option to become a qualified Raw Advisor.
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MistKing quality misting systems have partnered with the UK’s largest specialist reptile wholesaler, Peregrine Livefoods.
For the last decade, MistKing have engineered the worlds most advanced misting systems which have enhanced the keeping and breeding of reptile and amphibians for hobbyists and zoos across the globe.
Dr. Lauren O’Connell, Harvard University, said: “I ordered a MistKing misting system for my frog research facility at Harvard University. I chose MistKing based on many exceptional reviews and the system works beautifully.
"We now have four systems keeping hundreds of poison frogs happy in nearly 300 tanks. MistKing helped us design a custom system and were very fast and helpful in answering our many questions.
"I fully recommend a MistKing system not only for large-scale operations like our research facility, but also for smaller private collections.”
The new deal secures a wider distribution network across the UK & Ireland for MistKing products and ensures Peregrine Livefoods continue to offer exceptional products and brands to specialist reptile shops.
Chris Jones, Sales & Marketing Director at Peregrine Livefoods, comments: “We are delighted to have secured this exclusive partnership with MistKing. Their products are world renowned and we feel represent a crucial segment of the reptile industry’s growth, in particular with the growing ‘Bio-Active’ sector.”
MistKing products will be available to trade pet shops and zoos from July 2017.
For information and pricing, please contact Peregrine Livefoods on 01279 438 459. You can also request full information by submitting your details at: www.peregrine-livefoods.co.uk/mistking
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King British has launched a new video to share with customers through social media channels, explaining what ingredients are used in its fish foods, the health benefits, and why its uses a unique ingredient called IHB.
You can view the King British video here: https://youtu.be/1o2Hd_Cd9_U “All of our fish flake foods are made using only the finest ingredients, such as hydrolysed fish protein (as supposed to fishmeal),” said a King British spokesperson. “Enzymatic hydrolysis is used in the processing of the fish protein. This increases protein digestibility, therefore increasing the amount of protein available to the fish and reducing the amount of waste produced. This ensures good water quality, which is so vital in maintaining fish health. “Unique, only to King British, is our Immuno Health Booster (IHB). IHB is an ‘immunomodulator’ and a major breakthrough in nutritional science. It regulates the immune system, producing immunostimulants as well as suppressing them when necessary, helping to avoid auto-immune diseases or infections. “This naturally helps fish to reduce stress to optimise their health and longevity. IHB is suitable for all coldwater, tropical and marine fish that will eat prepared dry food.”
All King British flake foods and some of its specialist foods contain IHB including King British Goldfish Flake, King British Tropical Flake and King British Cichlid Flake, King British Cichlid Sticks and King British Algae Wafers. In trials, 97% of fishkeepers reported improvements in vitality, general health or an inclination to breed after feeding with King British flake foods. If you would like to stock King British products, contact your local Sales Executive, call 0333 0066 236 or email hello@kingbritish.co.uk. The new King British Product Guide is also available – ask for a copy when you speak to the company.
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