The new Beaphar CaniComfort Calming range contains a synthetic copy of the Dog Appeasing Pheromone. The Dog Appeasing Pheromone is naturally produced by the bitch during nursing to help calm her puppies, and is clinically proven to promote feelings of reassurance in dogs of all ages and breeds.
The range has been launched in time for bonfire night. According to the RSPCA, around 45% of dogs show signs of fear when they hear fireworks, making the products the perfect item to stock in the lead up to November 5th, Christmas and New Year.
Dr Sue Huggett, UK Business Manager, said: “Following the successful launch of Beaphar CatComfort last year, we were keen to give our retailers a pheromone calming solution for dogs as well.
“The introduction of Beaphar CaniComfort means that pet retailers can provide cat and dog owners with a simple and effective solution to support their pets during stressful situations, such as the firework and New Year period, as well as throughout the year.”
To support the products in-store and encourage customers to buy, Beaphar has created a complete marketing support package, including two dual-purpose CDUs.
“While the use of effective calming products are essential over the firework and festive party season, they can also be used to support our pets through other stressful situations, such as travelling, moving house or thunderstorms,” explains Vicky Le Fanu, UK Marketing Manager.
“We’ve created two CDUs, one for each product range, which both have reversible headboards depicting fireworks on one side and general information on the other. This means we can help support our retailers sales of our pheromone calming products all year round.”
Other point of sale items this year include an eye-catching, firework themed window sticker, guaranteed to draw customers in, ‘A complete guide to Beaphar CaniComfort’ consumer leaflet, posters and shelf barkers. A full range of digital assets are also available to download from the Beaphar Trade Zone.
But it is not only through point of sale Beaphar are supporting retailers, new for 2019 are two training modules on Feline Stress and Communication, and Canine Calming, which combined are worth 9 AMTRA CPD points. They can be accessed for free via Beaphar’s online Training Zone – beaphar-training.co.uk.
“Our training is something we’re particularly proud of,” says Dr Sue Hugget. “The introduction of these two modules means that Beaphar stockist not only have greater knowledge of Beaphar CatComfort and Beaphar CaniComfort®, but also a greater understanding of how stress in cats and dogs occurs. This will allow them to help their customers more effectively, and ensure that product knowledge and advice is passed on. This in turn helps pet owners to thoroughly understand their pets’ needs.”
For more information about the new BeapharCaniComfort Range and the existing BeapharCatComfort Range, please contact your local Sales Executive or call our award-winning Customer Service Team on 0333 0066236 or email info@uk.beaphar.com
