Skinner’s Pet Food sponsors Dog Arena at BBC Countryfile Live

Skinner’s Pet Foods will be sponsoring the Dog Arena for the second year at Countryfile Live in the picturesque grounds of Blenheim Palace from August 3-6.

Although the name Skinner’s has been synonymous with working dog food since their first ranges launched back in the early 1970s, this year the company will also be able to promote its new range, Life,.

Life is a premium pet food carefully formulated with the help of vets and other experts in canine nutrition, to create healthy recipes which are free from artificial, colours and flavourings. It is available in Puppy, Junior, Adult and Senior, with Sensitive available for those dogs needing a fully hypoallergenic option.

The range is perfectly balanced containing super premium ingredients – including optimum levels of all nutrients and essential vitamins and minerals – to form a highly palatable diet for all stages of a dog’s life.

The sponsorship of the BBC Countryfile Live’s Dog Arena continues to provide the perfect platform to promote the link between good nutrition and happy, healthy working dogs and pets alike.

William Delamore, Skinner’s Sales & Marketing Director, said: “Skinners is delighted to be sponsoring the Dog Arena at the 2nd Countryfile Live Show.

"We were incredibly proud to sponsor the Dog Arena at the first Countryfile Live show last year and are honoured to be given the opportunity once again. We thoroughly enjoyed last year’s show and the exposure it gave to the Skinner’s brand therefore we jumped at the chance of doing it all again.

"Last year we were fortunate enough to meet so many different people and their dogs - of all shapes, sizes and breeds - but they all had two things in common; their love of their animals and the countryside and all it offers.

"It’s a great event for the whole family and I understand this year’s show is set to be even bigger and better than last year so we are all very excited!"

Tim Etchells, Managing Director, SME London Ltd (organisers of the show) added: "Last year’s inaugural BBC Countryfile Live exceeded all our expectations – and we intend to surpass even those, this year.

"To have such a major pet food producer as Skinner's Pet Foods on board as one of our main sponsors for the second year is a huge asset to the show."

Over 600 exhibitors will be at BBC Countryfile Live, and the event is expecting to attract over 120,000 visitors across the four days. Skinner’s can be found on Stand E21 and the company will also be taking part in a Q&A session in the Quilter Cheviot Theatre on the Saturday afternoon.