In This Issue
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Frozzys expands award-winning Yogurt Squeeze range
Pet business owner excels as a young entrepreneur
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
EzyDog UK launches heavy-duty adjustable dog seatbelt
How your customers can attract secretive birds
Waita Pets' Freeze-Dried Complete Food now available
Lily's Kitchen brings Christmas cheer with charity pledge
Get your own copy of Pet Trade Xtra
Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Lop-eared rabbits confirmed at highest risk of hidden ear disease
Independent retailers welcome Winter of Action to tackle high street crime
Pullin Power on top
The best of last edition of Pet Trade Xtra
Team of experts aim to shape future of pet nutrition
The PetFellas announces strategic partnership with Boost Pet UK
Online pet retailer boosts next-day delivery offering
New treats designed to change way dogs are rewarded 
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Waita Pets' Freeze-Dried Complete Food now available

 

Waita Pets' new Freeze-Dried Complete Food for dogs and cats, which was previewed at PATS, is now available to stock.

 

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form.

 

“Our product development is grounded in rigorous research and a strong commitment to nutritional integrity. We began by thoroughly studying species-appropriate diets, focusing on the natural nutritional needs of dogs and cats. This involved reviewing current scientific literature on raw and freeze-dried feeding, consulting veterinary nutrition guidelines, and analysing ingredient functionality to ensure our formulations deliver balanced, bioavailable nutrients,” says Bolun Li, co-founder of Waita alongside his business partner, Wendy Wang.

 

The new complete freeze-dried dog food and cat food is made with 99.2 % meat and is available in 3 different proteins: rabbit, duck, and chicken. It provides complete nutrition for dogs and cats in all life stages.  

 

Available in 400g bags for both cats and dogs. The duck variety contains 100% duck meat, bone, organs, blood, and functional pumpkin – this single-protein recipe is rich, digestible, and naturally irresistible.

 

The chicken is made from 100% chicken including meat, bone, egg yolk cubes, heart, breast, liver, and gizzard – this single-protein recipe is highly digestible and nutrient-rich. The rabbit variety is made from 100% real rabbit – including meat, bone, lung, liver, and blood. Again, it is highly digestible and nutrient rich.

 

The new complete food can be served as a complete meal, as a topper but it also makes excellent dog training treats as well. RRP. £27.76 - £29.99 depending on variety.

 

For further information on Waita Pets’ products visit: www.waitapets.co.uk

For trade customer visit: www.waitapets.co.uk/pages/wholesale-contact

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