In This Issue
Online retailer MedicAnimal sold to Forward Dimension Capital
Pet Trade Xtra brings you its 150th issue
Huge new warehouse and HQ for Wagg Foods
Exhibitor stands at PATS Telford ‘sold out’
Natures Menu roll out new-look natural feeding POS
New formula for FishScience Aquarium Foods
Ruffwear donating collars to charities
Ceva extends its popular LOGIC range
Dougal the dog beats the Invisible Man
Pet companies told to make their staff feel valued
Superdrug set to sell pet products in 200 stores
Rabbit rights call could get second hearing next month
Vet charity launches free workshops aimed at preventing dog bites
Jolleys Pet Store set for new retail park
Firefighters rescue man who got stuck up tree trying to rescue his trapped pet PARROT
Women pine for their pets while men pine for their beds
Warning for animal lovers over online pet scams
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Pet companies told to make their staff feel valued
Job satisfaction and a fair salary are more important than a fancy job title, according to pet industry recruitment expert Lynda Ward.

Lynda, founder of Pet Trade Solutions, says:  “When I was employed in sales and marketing roles in the pet industry I simply wanted job satisfaction and a fair salary, but in today’s market there is often an expectation of a ratio between salary and job title.

"Employers have differing ideas and historical role models. In most cases Sales Representatives, Area Sales Managers, Territory Managers and Regional Managers are doing the same job – representing the company and building sales within a designated territory.

"When it comes to the Sales Manager title things become even more complicated. In some cases a Sales Manager may be managing an area in just the same way as a Territory Manager, whilst others have overall responsibility for the whole of the company’s distribution plus for the management of other sales people and input into or control of overall sales and even marketing strategy.   

"National Sales Manager and Salesforce Manager should be clearer definitions yet the former can simply mean that they are the sole sales employee and the latter may manage as many as 10 people or as few as 3 people and may or may not also have their own territory to take care of.”

So does the name of the role really make a difference?

Lynda says: “No, in my experience of recruiting for the pet industry over the last 15 years, what makes the difference is the value that individual employers put on the role, the employee and also what they are willing or able to pay.”

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at

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