In This Issue
Online retailer MedicAnimal sold to Forward Dimension Capital
Pet Trade Xtra brings you its 150th issue
Huge new warehouse and HQ for Wagg Foods
Exhibitor stands at PATS Telford ‘sold out’
Natures Menu roll out new-look natural feeding POS
New formula for FishScience Aquarium Foods
Ruffwear donating collars to charities
Ceva extends its popular LOGIC range
Dougal the dog beats the Invisible Man
Pet companies told to make their staff feel valued
Superdrug set to sell pet products in 200 stores
Rabbit rights call could get second hearing next month
Vet charity launches free workshops aimed at preventing dog bites
Jolleys Pet Store set for new retail park
Firefighters rescue man who got stuck up tree trying to rescue his trapped pet PARROT
Women pine for their pets while men pine for their beds
Warning for animal lovers over online pet scams
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Ceva extends its popular LOGIC range


Ceva Animal Health has extended its popular LOGIC® range with the launch of the new LOGIC® Ease range of palatable veterinary strength supplements for dogs and cats.

The innovative, tasty ‘soft chew’ LOGIC supplements contain high quality active ingredients, which have been specifically developed to ensure the high standards that owners expect for their pets. These supplements allow owners to ‘treat’ their pets, knowing they are contributing to the health of their pet and reducing the desire to give unhealthy snacks.

Dog range

LOGIC® EaseFlex

LOGIC® EaseFlex is a high quality super tasty joint supplement specially formulated to help soothe active joints and support long-term mobility.  The high quality ingredients in LOGIC EaseFlex include glucosamine HCL, a type of naturally occurring amino sugar that plays an important role in the formation of healthy joint cartilage; chondroitin, a natural component which helps to maintain the elasticity of the joint cartilage and slow down its destruction by enzymes and green lipped mussel, a high quality source of omega-3 fatty acids known to support and maintain joint function. 

LOGIC EaseFlex should be given daily as a treat and comes in packs of 28 beef flavour, highly palatable soft chews, which provide up to eight weeks’ supply for a dog weighing up to 25kg.

LOGIC® EaseLife

LOGIC® EaseLife is a super tasty supplement for senior dogs that has been specifically developed with a combination of essential nutrients to help support mobility, coat condition, mind vitality and alertness in senior dogs.

The high quality ingredients include glucosamine HCL, a type of naturally occurring amino sugar which plays an important role in the formation of healthy joint cartilage; MSM (methylsulfonylmethane), a source of naturally occurring sulphur required as a building block in cartilage which plays a vital role in joint health; omega-3 (DHA and EPA) which are necessary components of cells helping to support the immune system and vitality and vitamin E, a natural antioxidant which helps minimise damage and neutralise free radicals.

LOGIC EaseLife should be given daily as a treat and comes in packs of 28 beef flavoured highly palatable soft chews, which provide up to eight weeks’ supply for a dog weighing up to 25kg.

LOGIC® EaseDerm

LOGIC® EaseDerm is a super tasty skin and coat supplement that has been developed with a high concentration of omega-3 fatty acids (EPA and DHA) to add moisture to dry, irritated skin and help maintain a healthy, shiny coat.

The high quality ingredients in LOGIC EaseDerm include omega 3 fatty acids (EPA and DHA), essential fatty acids that are necessary components of cell membranes.  EPA and DHA help support a healthy skin and provide a healthy, glossy coat.

LOGIC EaseDerm should be given daily as a treat and comes in packs of 28 tuna flavoured soft chews, which provide up to eight weeks’ supply for a dog weighing up to 25kg.

Cat range

LOGIC® EaseFlex

LOGIC® EaseFlex is a super tasty joint supplement that has been specifically designed with concentrated ingredients to help soothe stiff joints and promote mobility in cats.

The high quality ingredients in LOGIC EaseFlex include glucosamine HCL, a type of naturally occurring amino sugar which plays an important role in the formation of healthy joint cartilage; chondroitin, a natural component which helps to maintain the elasticity of the joint cartilage and slow down its destruction by enzymes and MSM (methylsulfonylmethane), a source of naturally occurring sulphur required as a building block in cartilage which plays a vital role in joint movement.

LOGIC EaseFlex should be given daily as a treat and is available in packs of 28 tuna flavoured soft-chews for four weeks’ supply.

LOGIC® EaseBall

LOGIC® EaseBall contains natural fish oils to lubricate the digestive tract and enhance the passage of fur through the gut.  This reduces the occurrence of hairballs and can contribute to a healthy, shiny coat.

For reduction of hairballs, feed one super tasty chew per day.  To assist in removal of existing hairballs, feed up to four chews daily until resolved.  LOGIC EaseBall is available in packs of 28 salmon flavoured soft chews.

“The new LOGIC supplements will provide retailers with an extensive range of veterinary strength supplements that are so tasty that they can be given as treats,” comments Abi Busk, retail business unit manager at Ceva Animal Health.

For further information on the LOGIC range which also includes LOGIC® Oral Hygiene Gel, LOGIC® Orozyme Dental Chews and LOGIC® Diar-Stop™ oral paste, please contact your wholesaler, call Ceva on 01494 781510, email cevauk@ceva.com or visit http://www.logicforpets.co.uk.

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