Pet companies told to make their staff feel valued
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Job satisfaction and a fair salary are more important than a fancy job title, according to pet industry recruitment expert Lynda Ward.
Lynda, founder of Pet Trade Solutions, says: “When I was employed in sales and marketing roles in the pet industry I simply wanted job satisfaction and a fair salary, but in today’s market there is often an expectation of a ratio between salary and job title.
"Employers have differing ideas and historical role models. In most cases Sales Representatives, Area Sales Managers, Territory Managers and Regional Managers are doing the same job – representing the company and building sales within a designated territory."When it comes to the Sales Manager title things become even more complicated. In some cases a Sales Manager may be managing an area in just the same way as a Territory Manager, whilst others have overall responsibility for the whole of the company’s distribution plus for the management of other sales people and input into or control of overall sales and even marketing strategy. "National Sales Manager and Salesforce Manager should be clearer definitions yet the former can simply mean that they are the sole sales employee and the latter may manage as many as 10 people or as few as 3 people and may or may not also have their own territory to take care of.” So does the name of the role really make a difference? Lynda says: “No, in my experience of recruiting for the pet industry over the last 15 years, what makes the difference is the value that individual employers put on the role, the employee and also what they are willing or able to pay.” Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com
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