Zoomark has announced the exclusive attendance of Dr. Jan Pol, the world-renowned veterinarian and star of National Geographic’s hit TV series The Incredible Dr. Pol, in collaboration with Belgian company, Mijten NV, a family-owned animal nutrition specialist with over 85 years of experience in developing high-quality feed for pets and livestock.

As a leading international trade show for pet food and pet care professionals, Zoomark is committed to bringing industry experts, innovators, and passionate pet lovers together.

Dr. Pol’s presence at Zoomark 2025 in BolognaFiere, Italy, on May 5th and 6th 2025, marks an exciting opportunity to connect with one of the most trusted voices in veterinary medicine worldwide.This will also be a unique chance to discover the brand-new Dr. Pol pet food and chicken feed lines developed by Dr. Pol and Mijten.

Debuting for the first time exclusively at Zoomark, these premium dog and cat foods and chicken feeds are manufactured in Europe for European consumers.

Zoomark attendees and international press will have the chance to meet Dr. Pol in person at the Mijten booth, Hall 19, Stand B47 – C48, during the following times:

• Monday, May 5th, from 1:30 PM to 3:30 PM
• Tuesday, May 6th, from 10:00 AM to 12:00 PM

This is a unique occasion for fans, media, and industry professionals to engage with one of the most beloved vets in the world, take exclusive pictures and learn more about his mission to enhance animal care.

"We are excited to collaborate with Dr. Pol and Mijten, whose lifelong commitment to animal welfare aligns perfectly with our mission to promote excellence in the pet care industry. We are happy to help bring his expertise and vision to the European market," says Pascale Sonvico, Show Office and Sales Manager of Zoomark.

Dr. Pol will be available for media interviews before and after the events. Journalists and industry representatives can contact Dave van der Pasch, Sales and Marketing Director of Mijten, in advance to schedule an exclusive interview.

Dr. Pol’s visit to ZOOMARK marks the exciting expansion of his premium pet food line into the European market. In partnership with Mijten, a leading Belgian manufacturer of high-quality animal nutrition, the Dr. Pol brand is bringing its science-backed, veterinarian-influenced nutrition to pets and farm animals across Europe.

"I am excited to be at Zoomark 2025 to meet industry professionals, animal lovers and partners who share my passion for animal health and well-being. Nutrition plays a crucial role in the health and longevity of animals, and I am thrilled to introduce our high-quality, affordable feed products to the European market," says Dr. Pol.