In This Issue
Bamboodles expands with addition of puppy range
Paleo Ridge offers savings on Essentials range
Zoomark expands global vision with launch of PetBridge
Jollyes gets set to open four more stores
Public opinion divided on crossbreeding of flat-faced dogs
Franchise Support Manager celebrates 20 years at Petpals
Direct4Pet backs Walk Your Dog Month
LitPet introduces new paste format called Meaty Mix
Nearly half of Brits make New Year’s resolutions for pets
Get your own copy of Pet Trade Xtra
Jail for man who attacked pet shop worker
PetQuip announces Meet the Buyer opportunities
Mars names new Global Petcare President
Henry Bell becomes sponsor of town's RotarySwimarathon
Ornamental Fish International launches new Platinum Membership tier
Every penny counts
The best of last edition of Pet Trade Xtra
The PetFellas secures UK distribution agreement with Be:Loved and Dog Rocks
Danish Design restructures wholesale supply strategy
Companies combine to create world-class kibble
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LitPet introduces new paste format called Meaty Mix

LitPet has launched its range of award-winning supplements based on herbal Traditional Chinese Medicine in a new paste format.

 

 LitPet's new Meaty Mix is a series of functional nutritional pastes for cats and dogs, designed as daily supplements to target specific wellness needs. They come in pouches containing 10 sticks in each pack with a RRP of £12.00. 

 

Made in the UK, and veterinary developed, these grain-free pastes combine traditional herbs with natural and science-backed ingredients to support specific needs like digestion, joint health, stress relief, and urinary health.

 

Bone Boost & Joint Care

Contains 30mg Ovo pet eggshell, 75mg Type II collagen, glucosamine, and turmeric for cartilage repair and mobility. It also contains chicken breast (40%), salmon (30%), water, chicken liver, egg white, green-lipped mussel,  egg yolk , flaxseed, and astragalus .It is ideal for breeds prone to hereditary joint and bone issues, middle-aged and senior pets with reduced mobility, pets recovering from orthopaedic surgery and for kittens and puppies in rapid growth phases

 

Digest Well

Focuses on balanced gut flora, using ingredients like lactose-free goat milk and reishi mushroom. Perfect also for improving intestinal health and boosting immunity. Other ingredients also include chicken breast (70%), water, chicken liver, egg white, egg yolk, flaxseed powder, and hydrolysed yeast.

 

Pawsitive Calm

Uses natural ingredients to reduce anxiety without sedation and is ideal for travel, visits to the vets or stress. Ingredients include chicken breast, water, egg yolk powder, chicken fat, bovine colostrum powder, calcium caseinate (lactium®) and, L-Theanine.

 

Urinary Guard

A functional paste in duck flavour designed to protect and support your pet’s urinary health. Packed with cranberry extract and a carefully selected herbal formula, it’s perfect for pets prone to urinary issues or those needing daily urinary care. Key ingredients include chicken breast (54%), water. duck breast (16%), chicken liver, egg white, egg yolk, crushed cranberry, flaxseed, astragalus, psyllium husk and, ginkgo leaf.

 

LitPet’s Meaty Mix sticks can be feed straight from the sachet as a tasty treat or mixed with your pet’s food. Daily dosage depends on the size of the cat or dog.

 

Director Stephen Hu said, “We are getting so much positive feedback for Meaty Mix, and we have already experienced sell-outs. Meaty Mix sticks allow customers to introduce our Traditional Chinese Medicine herbal supplements to their pets in an affordable and treat format. We continue to supply our supplement powders in a large and small tubs and with the edition of Meaty Mix, we are now able to offer customers with a selection of options to fit any size of pet and budget.”

 

Litpet’s products should be used as preventative care and are designed to be used over a period of time to get the full impact.

 

LitPet is the Gold Award Winner for the Best New Business Award and a Silver Award Winner for its Pawsitive Powder at the 2025 PetQuip Awards. The company was also a finalist in the 2025 Pet Industry Federation Innovation Awards.

 

To find out more about LitPet visit: www.litpet.co/en-uk

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