Beloved Petz, the trusted British pet wellness brand known for its honest, effective, and pet‑friendly grooming solutions, has unveiled two new products designed to tackle one of the most common cosmetic challenges faced by dog owners: tear stains.
Be:Clear Tear Stain Balm and Be:Clear Tear Stain Minerals provide an innovative dual‑solution system that works from the outside in and inside out to restore a pet’s natural glow.
The Be:Clear Tear Stain Balm is a soothing topical treatment made with a protected and unique blend of gentle, plant‑based ingredients that nourish delicate skin around the eyes while helping to reduce discolouration.
The balm is packed with natural oils and waxes to create a protective barrier, making it perfect for dogs prone to irritation or staining, especially breeds with lighter coats. Easy to apply, it offers groomers and owners a clean, effective way to promote eye‑area hygiene without harsh chemicals or synthetic additives.
Working from within, the Be:Clear Tear Stain Minerals support healthy tear production and balanced gut function. These mineral rocks naturally reduce the formation of tear stains at the source. By focusing on digestive and immune health, Be:Clear Tear Stain Minerals complement the Balm perfectly, creating a comprehensive regime for visible, lasting results.
A win for retailers too
- High repeat purchase potential – Ideal for ongoing pet care, ensuring steady customer return.
- Eye‑catching on‑shelf presentation – Premium, eco‑friendly packaging that reflects modern pet owner values.
- Complementary product duo – Encourages cross‑selling opportunities between grooming and nutrition.
- British‑made quality – Trusted manufacturing standards and transparent ingredient sourcing, keeping confidence high at the point of sale.
For retailers, the Be:Clear range offers strong commercial appeal. With the UK pet care market continuing its upward growth trajectory – particularly in the natural health and grooming sectors – the Be:Clear range offers retailers a strong commercial opportunity.
Both the Balm and Minerals products provide excellent margin potential thanks to their premium positioning and repeat‑purchase nature. Their compact, attractive packaging makes them ideal for impulse‑buy displays near grooming or supplement sections, while the cohesive branding encourages cross‑category merchandising. With consumer demand rising for clean‑label, British‑made pet wellness products that deliver visible results, Be:Clear helps retailers capture higher basket value and strengthen customer loyalty across grooming and nutrition categories.
Beloved Petz’ Managing Director, Carina Evans, said: “We created the Be:Clear range to give pet owners safe, natural and genuinely effective solutions for tear stains. Retailers are seeing increasing demand for clean, dual‑action wellbeing products, and this range perfectly fits that growing market.”
The new Be:Clear products are now available for trade orders. Retailers interested in stocking the range or receiving POS materials can contact Carina Evans and her team directly at carinaevans@podiumpetproducts.com.
