In This Issue
On a mission to shake up the UK pet food market
Unique new store caters for both home and pet market
Dog advent calendar already a Christmas bestseller
What are the other top selling Christmas pet products?
Seasonal dog treat with all the trimmings
IAMS responds to demand for naturally sourced foods
Just 30% of owners ask vets for help in managing their pet's stress
Breakthrough Award for Wildwash Horse Range
Get your own copy of Pet Trade Xtra
RSPCA expecting hundreds of calls this bonfire night
Baby iguanas stolen from Nuneaton pet shop
Prisoner distressed by loss of hamster took part in jail protest costing £12k
Ancol welcomes Database & Website Coordinator
Dog expert gets tongues – and tails – wagging worldwide
TV vet set to star at National Pet Show
Pets at Home reaches 400th vet practice milestone
PFMA announces all-star line-up for Pet Food Seminar at Vet Show
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TV vet set to star at National Pet Show


Julian Norton, from TV’s ‘The Yorkshire Vet', will be the star of the show at this year’s National Pet Show as the face of Burgess Pet Care’s new ‘Eat, Sleep, Hay’ campaign.

Julian, a partner in Skeldale Veterinary Centre in Thirsk – the original James Herriot practice – will be appearing at the Burgess Excel stand on November 5 and 6 to talk ‘feeding hay’ and sign copies of his new book.

As the face of Burgess’s Eat Sleep Hay campaign, the Channel 5 star aims to highlight the important differences between bedding hay and nutritious feeding hay.

“Feeding hay should make up to 85-90 per cent of a rabbit’s daily diet but a lot of us still don’t realise it,” said Julian, who will be appearing at the Burgess stand at 11am and 2pm. “Instead some 700,000 of us are giving our pets bedding hay, which is far less nutritious and made for sleeping not eating. I’d like to convert everyone at the show to giving feeding hay a go!”

“Forget five a day, you need to think fibre all day when it comes to rabbits,” added Rehana Kauser from Burgess Pet Care.

“Exclusively grown for feeding, and harvested and dried within 48 hours to lock in that freshness, high-fibre feeding hay not only boosts gut and dental health but it also helps to enrich the lives of rabbits too. We’re delighted to have Julian on board to help spread the message to even more rabbit owners at this year’s National Pet Show.”

Rabbit lovers will also be able to make willow balls in the Activity Area of the show, which are stuffed with hay to create an enriching eating game for rabbits, and get ideas for rabbit housing from the ‘Secret Rabbit Garden’ in the Burgess-sponsored ‘Small Animal Zone’.

Visit www.burgesspetcare.com to find out more about the ‘Eat, Sleep, Hay’ campaign.
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